Royal Caribbean’s Oasis of the Seas, the world’s largest cruise ship at 220,000 gross registered tons, today began its maiden Atlantic crossing from Turku, Finland, to Fort Lauderdale, Fla., and the cruise line rolled out an ambitious social media campaign in anticipation of the ship’s scheduled Dec. 5 inaugural passenger sailing.

The cruise line is publishing weekly webisodes and a countdown clock documents the time before the ship’s scheduled arrival in Port Everglades, and its current position is plotted using Google Maps.

Stung by the Royal Champions episode earlier this year, Royal Caribbean apparently is making good on its pledge to use its own voices to speak directly with travelers, but the line’s execution of the policy falls short.