Comments on: Inoqo: is it possible to build an entire travel business based on Twitter? http://www.tnooz.com/2009/10/02/news/inoqo-is-it-possible-to-build-an-entire-travel-business-based-on-twitter/ Talking Travel Tech Mon, 13 Feb 2012 15:41:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Inoqo admits using Twitter for hotel deals is not easy, scraps old business model | Tnooz http://www.tnooz.com/2009/10/02/news/inoqo-is-it-possible-to-build-an-entire-travel-business-based-on-twitter/#comment-37721 Inoqo admits using Twitter for hotel deals is not easy, scraps old business model | Tnooz Wed, 02 Jun 2010 11:54:29 +0000 http://www.tnooz.com/?p=1057#comment-37721 [...] Back in October 2010 the idea behind Inoqo was at least worth checking out – provide hotels with a distribution channel via social network of the moment, Twitter. [...] [...] Back in October 2010 the idea behind Inoqo was at least worth checking out – provide hotels with a distribution channel via social network of the moment, Twitter. [...]

]]> By: Best Tnooz articles of 2009 | Tnooz http://www.tnooz.com/2009/10/02/news/inoqo-is-it-possible-to-build-an-entire-travel-business-based-on-twitter/#comment-3659 Best Tnooz articles of 2009 | Tnooz Wed, 23 Dec 2009 16:55:22 +0000 http://www.tnooz.com/?p=1057#comment-3659 [...] 5) Inoqo: is it possible to build an entire travel business based on Twitter? [...] [...] 5) Inoqo: is it possible to build an entire travel business based on Twitter? [...]

]]> By: Microsoft, Google, and Twitter… Oh My! « Tourism Today http://www.tnooz.com/2009/10/02/news/inoqo-is-it-possible-to-build-an-entire-travel-business-based-on-twitter/#comment-1260 Microsoft, Google, and Twitter… Oh My! « Tourism Today Wed, 28 Oct 2009 05:01:13 +0000 http://www.tnooz.com/?p=1057#comment-1260 [...] Inoqo is a new service that partners with hotels to give consumers access to last minuet hotel deals. The deals are usually posted with about 48 hours remaining for travelers to secure the low rate. The service makes bargain shopping easy for consumers, as they can ‘follow’ a particular city stream and see deals for all of the hotels in that city. Consumers walk away happy with a killer deal, Inoqo makes 15% on the rack rate of the rooms, and the hotels are able to unload inventory. Although Inoqo is off to a slow start, with less than 100 hotels signed up, if it can get more (and bigger name) hotels on board it could have a viable business. [...] [...] Inoqo is a new service that partners with hotels to give consumers access to last minuet hotel deals. The deals are usually posted with about 48 hours remaining for travelers to secure the low rate. The service makes bargain shopping easy for consumers, as they can ‘follow’ a particular city stream and see deals for all of the hotels in that city. Consumers walk away happy with a killer deal, Inoqo makes 15% on the rack rate of the rooms, and the hotels are able to unload inventory. Although Inoqo is off to a slow start, with less than 100 hotels signed up, if it can get more (and bigger name) hotels on board it could have a viable business. [...]

]]> By: Graham Robertson http://www.tnooz.com/2009/10/02/news/inoqo-is-it-possible-to-build-an-entire-travel-business-based-on-twitter/#comment-222 Graham Robertson Sat, 03 Oct 2009 04:31:43 +0000 http://www.tnooz.com/?p=1057#comment-222 I understand the purpose of Inoqo and its benefits to hotels: It offers a standardized platform for distressed inventory to be sold via twitter. This isn't much different from giving commission to a wholesaler for selling the hotels product, but what I do not understand is why these hotels cant do this themselves? At the moment, Hilton Anaheim has 3700 followers, I am sure they could handle some twitter promotions in-house. I guess the other thing that confuses me about these kinds of services is that they are are free and accessible to anyone. Its not some XML feed or complicated technology that takes a team of professionals to implement and buckets of money thrown its way to get started. From an operational perspective, I think the hardest part will be having hotels load their own last minute deals, but this hinges on the usability of the interface. Judging by who is on board, I am sure they will get it right. Great marketing solution for hotels, though! I understand the purpose of Inoqo and its benefits to hotels: It offers a standardized platform for distressed inventory to be sold via twitter. This isn’t much different from giving commission to a wholesaler for selling the hotels product, but what I do not understand is why these hotels cant do this themselves? At the moment, Hilton Anaheim has 3700 followers, I am sure they could handle some twitter promotions in-house.

I guess the other thing that confuses me about these kinds of services is that they are are free and accessible to anyone. Its not some XML feed or complicated technology that takes a team of professionals to implement and buckets of money thrown its way to get started. From an operational perspective, I think the hardest part will be having hotels load their own last minute deals, but this hinges on the usability of the interface. Judging by who is on board, I am sure they will get it right.

Great marketing solution for hotels, though!

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