There is nothing like United Airlines for getting us in that proper holiday frame of mind.
Just in time for Chanukah, Christmas and Kwanza, United has introduced Premier Baggage. If I hadn’t read about it on the United website, I would have taken the name, Premier Baggage, and the idea as satire.
So with Premier Baggage, the latest salvo in ancillary-services marketing, travelers can pay an introductory rate of $249 per year and check up to two standard bags for no extra charge all year on United and United Express flights.
Always looking out for the best interests of its customers, during the holidays or at any other time, United thoughtfully counsels: “Premier Baggage can also be purchased for a friend or family member. It makes a great gift for any frequent flyer.”
I must concede that the deal actually isn’t bad, considering that United charges $20 for a first checked bag and $30 for the second. So, frugal road warriors would get their money’s worth after a handful of flights.
But, puleez. What’s next? Premium Baggage Plus for oversized bags?
Premium Pillows?
Fear not: the marketing gurus at United and other airlines are working overtime on new marketing pitches like this right now.
Just in time for Christmas.
No related posts.
What’s next – “Premier aisle seats?” How about “Premier-nice-flight-attendant-attitude?” A few months ago we laughed at Ryanair’s pay-as-you-go loo charges (we weren’t sure, but it turned out to be a joke.) But packaging checked luggage – Really?? Merchandising should make you feel good about the up-sell. This “Premier” opportunity may make you feel less upset at paying more. Hmmm…how about the marketing tag line – “Premier Baggage – Less of a Rip-Off.” I like it…now about those broken guitars…
Susan: I like that marketing tag line. Works for me.:) So does Southwest gain from moves like this?