UK Travel Site Crunch: Data Week End October 17 2009

Most popular travel websites in the UK for the week ending October 17 2009:

Agency

RankWebsitePercentage of visits
1Expedia7.90%
2Thomson Holidays6.32%
3Lastminute.com5.99%
4Thomas Cook4.18%
5TravelRepublic3.12%
6Cheapflights2.73%
7TravelSupermarket2.55%
8First Choice2.28%
9Skyscanner2.01%
10Travelzoo UK1.87%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destination and Accommodation

RankWebsitePercentage of visits
1TripAdvisor UK5.5%
2Booking.com4.27%
3Travelodge UK3.66%
4LateRooms3.35%
5TripAdvisor3.07%
6InterContinental Hotels Group1.53%
7Premier Inn1.43%
8Hotels.com UK1.39%
9Monarch Airlines1.11%
10Hilton0.82%

Airlines

RankWebsitePercentage of visits
1Ryanair17.63%
2Easyjet17.27%
3British Airways8.85%
4FlyBe7.15%
5BMIBaby4.08%
6Virgin Atlantic3.98%
7Jet2.com3.78%
8Monarch Airlines3.60%
9Thomson Airways2.36%
10BMI2.20%

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage Organic
1Ryanair0.9%0.81%99.19%
2Easyjet0.79%11.56%88.44%
3Google maps0.75%26.15%73.85%
4AA0.68%0.9%99.1%
5Train times0.54%0.76%99.25%
6National rail0.49%0.45%99.55%
7Travelodge0.49%1.82%98.18%
8Thomas cook0.48%0.98%99.02%
9Multimap0.43%0.05%99.95%
10Tripadvisor0.36%46.19%53.81%

NB: Data courtesy of Experian Hitwise

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