Most popular travel websites in the US for the week ending October 17 2009:
Agency
Rank Website Percentage of visits
1 Expedia 14.55%
2 Priceline.com 8.96%
3 Travelocity 7.83%
4 Orbitz 7.03%
5 Yahoo! Travel 6.83%
6 Hotwire 4.35%
7 CheapoAir.com 4.35%
8 Cheap Tickets 3.66%
9 Lowfares.com 3.47%
10 BookingBuddy.com 2.80%
Destination and Accommodation
Rank Website Percentage of visits
1 TripAdvisor 5.79%
2 Hotels.com 2.54%
3 InterContinental Hotels Group 2.18%
4 Marriott International 2.16%
5 Choice Hotels International 1.53%
6 Carnival Cruise Lines 1.52%
7 Hilton Hotels Online 1.47%
8 National Park Service 1.45%
9 Walt Disney World 1.39%
10 Vacation Rentals by Owner 1.18%
Airlines
Rank Website Percentage of visits
1 Southwest Airlines 22.38%
2 Delta Air Lines 10.79%
3 American Airlines 9.26%
4 JetBlue Airways 6.95%
5 United Airlines 6.17%
6 Continental Airlines 5.74%
7 AirTran Airways 5.24%
8 US Airways 4.83%
9 Northwest Airlines 4.23%
10 Alaska Airlines and Horizon Air 2.99%
Travel search terms
Rank Search term Percentage of clicks Percentage paid Percentage organic
1 Mapquest 4.04% 3.56% 96.44%
2 Mapquest driving directions 1.58% 15.64% 84.36%
3 Google maps 1.13% 23.77% 76.23%
4 Maps 1.02% 17.49% 82.51%
5 Southwest airlines 0.88% 17.11% 82.89%
6 Map quest 0.84% 4.93% 95.07%
7 Google earth 0.72% 15.57% 84.43%
8 Mapquest.com 0.61% 2.87% 97.13%
9 Travelocity 0.46% 28.08% 71.92%
10 Cheap flights 0.46% 47.05% 52.95%
NB: Data courtesy of Experian Hitwise











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