Comments on: Forrester: OTAs need to spice-up their blandness http://www.tnooz.com/2009/10/22/news/forrester-otas-need-to-spice-up-their-blandness/ Talking Travel Tech Mon, 13 Feb 2012 10:08:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: uberVU - social comments http://www.tnooz.com/2009/10/22/news/forrester-otas-need-to-spice-up-their-blandness/#comment-1146 uberVU - social comments Sat, 24 Oct 2009 11:43:42 +0000 http://www.tnooz.com/?p=2236#comment-1146 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by chrisclarkson: RT @kevinlukemay Travel vindaloo required - Forrester: OTAs need to spice-up their blandness | Tnooz http://bit.ly/1jrDEE [via @denschaal]... Social comments and analytics for this post…

This post was mentioned on Twitter by chrisclarkson: RT @kevinlukemay Travel vindaloo required – Forrester: OTAs need to spice-up their blandness | Tnooz http://bit.ly/1jrDEE [via @denschaal]…

]]> By: Tweets that mention Forrester: OTAs need to spice-up their blandness | Tnooz -- Topsy.com http://www.tnooz.com/2009/10/22/news/forrester-otas-need-to-spice-up-their-blandness/#comment-1086 Tweets that mention Forrester: OTAs need to spice-up their blandness | Tnooz -- Topsy.com Thu, 22 Oct 2009 17:04:14 +0000 http://www.tnooz.com/?p=2236#comment-1086 [...] This post was mentioned on Twitter by Dennis Schaal, Kevin May. Kevin May said: Travel vindaloo required - Forrester: OTAs need to spice-up their blandness | Tnooz http://bit.ly/1jrDEE [via @denschaal] [...] [...] This post was mentioned on Twitter by Dennis Schaal, Kevin May. Kevin May said: Travel vindaloo required – Forrester: OTAs need to spice-up their blandness | Tnooz http://bit.ly/1jrDEE [via @denschaal] [...]

]]> By: Joe Buhler http://www.tnooz.com/2009/10/22/news/forrester-otas-need-to-spice-up-their-blandness/#comment-1083 Joe Buhler Thu, 22 Oct 2009 16:28:08 +0000 http://www.tnooz.com/?p=2236#comment-1083 When your main differentiating factor is price then you are a commodity - which is the positioning the online travel industry and mainly the OTAs has managed to inflict on itself over the past ten years or so. Every communication I receive from them is about the latest and the lowest deal. Most messages are totally interchangeable and none are truly personalized with the exception of the odd "Dear Joe" in the address line. Where is the screen that lets me enter my main personal preferences, based on which they present me with a relevant few choices? There really needs to be a major effort by the leading players to step up their technology efforts and adapt to the new reality of a sophisticated online travel shopper or the already low satisfaction rates will keep going in the wrong direction. When your main differentiating factor is price then you are a commodity – which is the positioning the online travel industry and mainly the OTAs has managed to inflict on itself over the past ten years or so.

Every communication I receive from them is about the latest and the lowest deal. Most messages are totally interchangeable and none are truly personalized with the exception of the odd “Dear Joe” in the address line.

Where is the screen that lets me enter my main personal preferences, based on which they present me with a relevant few choices?

There really needs to be a major effort by the leading players to step up their technology efforts and adapt to the new reality of a sophisticated online travel shopper or the already low satisfaction rates will keep going in the wrong direction.

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