on 27 October 2009Most popular travel websites in the UK for the week ending October 24 2009:
Agency
Rank Website Percentage of visits
1 Expedia.co.uk 7.96%
2 lastminute.com 6.52%
3 Thomson Holidays 6.22%
4 Thomas Cook 3.41%
5 TravelRepublic.co.uk 3.11%
6 Cheapflights.co.uk 2.72%
7 TravelSupermarket.com 2.49%
8 First Choice 2.32%
9 SkyScanner 2.08%
10 Travelzoo UK 1.91%
Destination and Accommodation
Rank Website Percentage of visits
1 Tripadvisor.co.uk 5.48%
2 Booking.com 4.29%
3 Travelodge UK 3.81%
4 LateRooms UK 3.35%
5 TripAdvisor 3.05%
6 InterContinental Hotels Group 1.50%
7 Premier Inn 1.41%
8 Hotels.com - UK 1.33%
9 Monarch Airlines 1.15%
10 ViewLondon.co.uk 0.83%
Airlines
Rank Website Percentage of visits
1 EasyJet 17.24%
2 RyanAir 16.15%
3 British Airways 9.46%
4 Flybe.com 7.07%
5 bmibaby 4.24%
6 Virgin Atlantic 3.89%
7 Monarch Airlines 3.83%
8 Jet2 3.60%
9 bmi 2.29%
10 Thomson Airways 2.21%
Travel search terms
Rank Search term Percentage of Clicks Percentage Paid Percentage Organic
1 Google maps 0.75% 26.58% 73.42%
2 Easyjet 0.75% 11.47% 88.53%
3 Ryanair 0.75% 0.88% 99.12%
4 AA route planner 0.73% 1.46% 98.54%
5 Train times 0.54% 0.51% 99.49%
6 National rail 0.50% 0.61% 99.59%
7 Travelodge 0.49% 23.67% 76.33%
8 Thomas cook 0.44% 2.04% 97.96%
9 Multimap 0.44% 0.05% 99.95%
10 National express 0.38% 24.83% 75.17%
NB: Data courtesy of Experian Hitwise
Related posts:
; ?>&n=a724587a)
At first I thought that CheapFlights, Travelsupermarket, Skyscanner or Travelzoo don’t really belong in a category called “agency” but then I reflected that only 3 out of the ten in that category don’t have third party advertising on their sites.