Day Ten of Ten – Using online video to market travel

So, finally. Ask many people why they visit online video sites and often enough many will say to look at funny clips that were sent to them from friends or colleagues.

The viral nature of such clips is perhaps the quickest route to getting an online hit and, in turn, position a brand as having a good old fashioned sense of humour.

Travel is no stranger to such activity, so here are just a handful of those produced by travel firms over the years – and a few others.

Thomson Holidays

httpv://www.youtube.com/watch?v=CjHCc6TZhaM

British Airways

httpv://www.youtube.com/watch?v=8jLmM1ZrE6k

SilverJet

httpv://www.youtube.com/watch?v=yvtpmMrSvlI

Travel and the travel industry is also a constant source of amusement for the classic sketch show makers


Drunk Airline Pilots?Funny videos are here

And, clearly the best one of all, from Monty Python

httpv://www.youtube.com/watch?v=xJSey8HRUhU

Comments

  1. Guillaume says:

    Hi Kevin,

    Thanks for writing this section on online videos. As mentioned on my latest episode of The Hotel Show, online videos are totally under rated by the travel and hotel industry. But your different examples in the last articles prove that big brands have understood to capitalize on YouTube and other video sharing sites to gain more eye balls on their product.

    Cheers, Guillaume

    PS: by the way how do I get my picture on Tnooz when I write a comment?

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  1. [...] die Airline-Branche zeigt sich in folgenden drei Video-Clips von ihrer unterhaltsamen Seite. Thomson Holidays, British Airways und Silver Jet haben hier ganz [...]

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