BRIC by BRIC approach for Skyscanner as international push widens

November 2, 2009 By 3 Comments

skyscannerNot content with letting Kayak take all the headlines for its new TV ad, UK-based engine Skyscanner has a rather more strategic announcement to make.

The company has today launched domains across the BRICs – Brazil, Russia, India and China.

The suite of new launches follows a similar roll-out over the course of 2009 in Norway, South Korea and the US.

The BRIC launches sees Skyscanner now in 24 different countries and reinforces the argument by many that meta search is arguably the easiest online travel sector to scale in terms of geography.

Skyscanner’s international growth plan is running rapidly ahead of others including Kayak, Cheapflights, Mobissimo and others.

Kayak is in ten countries, Mobissimo in nine, and Cheapflights in eight.

Related posts:

  1. Skyscanner brings in marketing guru, ponders new strategy for global reach
  2. TripIt goes international with premium service
  3. Travelzoo has high hopes for Fly.com and international expansion
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Trackbacks

  1. Skyscanner says Hola and Hallo with hotel and car search expansion | Tnooz says:
    November 6, 2009 at 8:36 am

    [...] developments from the Skyscanner camp – following the BRIC launches earlier this week – with news that its new hotel and car rental search tools will be rolled out to other [...]

    Reply
  2. The Week in Travel Tech - November 1 to 7 2009 | Tnooz says:
    November 13, 2009 at 6:02 pm

    [...] BRIC by BRIC approach for Skyscanner as international push widens [...]

    Reply
  3. Skyscanner opens new site domains for Austria, Sweden and Switzerland | Tnooz says:
    March 15, 2010 at 4:44 pm

    [...] The launches follow a similar roll-out in November 2009 for Skyscanner sites in Brazil, Russia, India and China. [...]

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