Most popular travel websites in Australia for the week ending October 31 2009:
Agency
Rank Website Percentage of visits
1 Webjet Australia 15.13%
2 Flight Centre 10.56%
3 Lastminute.com.au 6.54%
4 Expedia Australia 5.64%
5 Expedia 3.30%
6 Airfares Flights Australia 3.03%
7 Travelzoo Australia 2.68%
8 ZUJI Australia 2.56%
9 Best Flights 2.28%
10 Travel.com.au 2.02%
Destination and Accommodation
Rank Website Percentage of visits
1 Wotif.com 6.51%
2 TripAdvisor 4.25%
3 Totaltravel.com 2.99%
4 StayZ 2.75%
5 Accor Hotels 2.11%
6 Booking.com 1.78%
7 ExplorOz - 4WD Australia 1.47%
8 HotelClub 1.44%
9 Hotels.com 1.41%
10 Australian Explorer 1.31%
Airlines
Rank Website Percentage of visits
1 Qantas Airways 22.81%
2 Virgin Blue 21.12%
3 Jetstar 17.74%
4 Tiger Airways 6.61%
5 Singapore Airlines 4.44%
6 AirAsia 4.05%
7 Emirates Airlines 2.17%
8 V Australia Airlines 1.72%
9 Air New Zealand 1.37%
10 Malaysia Airlines 1.27%
Travel search terms
Rank Search term Percentage of Clicks Percentage Paid Percentage Organic
1 Google maps 1.38% 45.88% 54.12%
2 Jetstar 1.06% 0.68% 99.32%
3 Qantas 0.96% 1.13% 98.87%
4 Virgin blue 0.95% 27.60% 72.40%
5 Webjet 0.69% 4.47% 95.53%
6 Where is 0.58% 0.18% 99.82%
7 Google earth 0.55% 22.57% 77.43%
8 Flight centre 0.53% 35.60% 64.40%
9 Wotif 0.51% 0.08% 99.92%
10 Maps 0.50% 52.21% 47.79%
NB: Data courtesy of Experian Hitwise
