Most popular travel websites in the US for the week ending October 31 2009:
Agency
Rank Website Percentage of visits
1 Expedia 14.28%
2 Priceline.com 8.17%
3 Travelocity 7.90%
4 Orbitz 7.04%
5 Yahoo! Travel 5.08%
6 CheapoAir.com 4.67%
7 Hotwire 4.47%
8 Lowfares.com 3.65%
9 Cheap Tickets 3.62%
10 BookingBuddy.com 3.01%
Destination and Accommodation
Rank Website Percentage of visits
1 TripAdvisor 5.33%
2 InterContinental Hotels Group 2.19%
3 Hotels.com 2.15%
4 Marriott International 2.00%
5 Carnival Cruise Lines 1.99%
6 Travel Channel 1.95%
7 National Park Service 1.41%
8 Hilton Hotels Online 1.40%
9 Walt Disney World 1.35%
10 Choice Hotels International 1.25%
Airlines
Rank Website Percentage of visits
1 Southwest Airlines 27.36%
2 Delta Air Lines 9.50%
3 American Airlines 9.44%
4 JetBlue Airways 5.77%
5 Continental Airlines 5.68%
6 United Airlines 5.43%
7 AirTran Airways 5.42%
8 US Airways 4.08%
9 Northwest Airlines 3.58%
10 Alaska Airlines and Horizon Air 2.61%
Travel search terms
Rank Search term Percentage of clicks Percentage Paid Percentage Organic
1 Mapquest 4.03% 4.34% 95.66%
2 Mapquest driving instructions 1.54% 15.62% 84.38%
3 Google maps 1.17% 24.51% 75.49%
4 Maps 1.02% 18.62% 81.38%
5 Southwest airlines 0.97% 15.41% 84.59%
6 Map quest 0.79% 5.05% 94.95%
7 Google earth 0.70% 15.34% 84.66%
8 Mapquest.com 0.61% 3.84% 96.16%
9 Cheap flights 0.49% 46.88% 53.12%
10 Travelocity 0.45% 29.81% 70.19%
NB: Data courtesy of Experian Hitwise
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