Most popular travel websites in the UK for the week ending October 31 2009:
Agency
Rank Website Percentage of visits
1 Expedia.co.uk 8.07%
2 lastminute.com 6.22%
3 Thomson Holidays 6.09%
4 Thomas Cook 3.93%
5 TravelRepublic.co.uk 3.52%
6 Cheapflights.co.uk 2.69%
7 TravelSupermarket.com 2.39%
8 First Choice 2.37%
9 SkyScanner 2.14%
10 Travelzoo UK 1.96%
Destination and Accommodation
Rank Website Percentage of visits
1 Tripadvisor.co.uk 5.44%
2 Booking.com 4.20%
3 TripAdvisor 3.15%
4 LateRooms UK 3.11%
5 Travelodge UK 2.78%
6 InterContinental Hotels Group 1.51%
7 Premier Inn 1.33%
8 Hotels.com - UK 1.32%
9 ViewLondon.co.uk 0.93%
10 Information Britain 0.90%
Airlines
Rank Website Percentage of visits
1 easyJet 16.64%
2 RyanAir 15.53%
3 British Airways 8.98%
4 Flybe.com 7.20%
5 germanwings 5.49%
6 Virgin Atlantic 3.69%
7 bmibaby 3.43%
8 Jet2 3.28%
9 Monarch Airlines 3.08%
10 Thomson Airways 2.19%
Travel search terms
Rank Search term Percentage of Clicks Percentage Paid Percentage Organic
1 Google maps 0.82% 30.15% 69.85%
2 Ryanair 0.74% 0.78% 99.22%
3 AA route planner 0.74% 1.37% 98.63%
4 Easyjet 0.71% 11.43% 88.57%
5 Train times 0.61% 0.61% 99.39%
6 National rail 0.52% 0.38% 99.62%
7 Mulitmap 0.45% 0.08% 99.92%
8 Thomas cook 0.43% 0.63% 99.37%
9 Travelodge 0.41% 28.59% 71.41%
10 TFL 0.40% 0.04% 99.96%
NB: Data courtesy of Experian Hitwise
These data posts are great but would be much more useful if you could include the change (in percent or places) each week!
Steve:
yes, good point. Early days and we are looking at more intuitive ways of presenting the data, especially with us getting more locations each week (we now have US, UK, Oz and HK).
cheers.