Deals publisher Travelzoo has lined up five partners to become the first in the UK to join its new Travelzoo Network.
Simonseeks, AOL Travel, Lonely Planet, VisitBritain and Skyscanner are five of the high profile brands to take the new widget for their site, featuring Travelzoo-sourced travel deals relevant to the existing content.
The launch of Travelzoo Network in the UK (and expected around Europe over the coming months) follows a similar project introduced into the US and joins its existing newsletter service and on-site publishing of deals.
Travelzoo denies that the launch of an ad network indicates that it is reaching a saturation point in the number of potential subscribers to its existing – and successful – weekly newsletter product and needs to diversify.
The new network sees a 50-50 revenue share between Travelzoo and advertisers every time a user clicks on a link within the hosted site.
Existing advertisers are given an opt-out of the service.
Travel Network Europe vice president Melanie Bower says “very few” advertisers have asked to be removed from the system, although she admits that some smaller travel firms will watch how their allocated advertising budget holds up if clicks from the partner sites rapidly increase in volume.
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