UK Travel Site Crunch: Data Week End November 7 2009

Most popular travel websites in the UK for the week ending November 7 2009:

Agency

RankWebsitePercentage of visits
1Expedia.co.uk7.85%
2Thomson Holidays6.14%
3lastminute.com5.92%
4Thomas Cook3.76%
5TravelRepublic.co.uk3.08%
6Cheapflights.co.uk2.75%
7First Choice2.32%
8Travelzoo UK2.31%
9TravelSupermarket.com2.27%
10SkyScanner2.12%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsitePercentage of visits
1Tripadvisor.co.uk5.45%
2Booking.com4.34%
3TripAdvisor3.29%
4LateRooms UK3.08%
5Travelodge UK2.29%
6InterContinental Hotels Group1.57%
7Premier Inn1.32%
8Hotels.com - UK1.32%
9ViewLondon.co.uk1.27%
10Information Britain0.92%

Airlines

RankWebsitePercentage of visits
1easyJet18.22%
2RyanAir15.54%
3British Airways9.77%
4Flybe.com6.58%
5bmibaby3.83%
6Virgin Atlantic3.68%
7Icelandair - UK and Ireland3.64%
8Jet23.10%
9Monarch Airlines2.87%
10bmi2.18%

Travel search terms

RankSearch termPercentage of ClicksPercentage PaidPercentage Organic
1Google maps0.78%29.58%70.42%
2Easyjet0.77%19.74%80.26%
3Ryanair0.77%1.40%98.60%
4AA route planner0.69%1.14%98.86%
5Train times0.58%1.04%98.96%
6National rail0.53%0.28%99.72%
7Multimap0.46%0.03%99.97%
8Thomas cook0.45%33.90%66.10%
9TFL0.40%0.02%99.98%
10Travelodge0.39%32.99%67.01%

NB: Data courtesy of Experian Hitwise

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