Use the data insight:
A good ancillary revenue strategy will not only increase customer loyalty and provide revenue.
It will also create deeper customer relationships that can offer a wealth of customer insight, particularly on buyer behaviour.
The success of an ancillary revenue programme will ultimately come from the way in which this data is utilised – and the data an ancillary revenue programme delivers can provide enough insight to target customers more effectively.
Customers value transparency, and in such a difficult climate they will always be keen to save money, so a relevant proposition will generate revenue whilst increasing customer satisfaction.
Use the data insight:
A good ancillary revenue strategy will not only increase customer loyalty and provide revenue.
It will also create deeper customer relationships that can offer a wealth of customer insight, particularly on buyer behaviour.
The success of an ancillary revenue programme will ultimately come from the way in which this data is utilised – and the data an ancillary revenue programme delivers can provide enough insight to target customers more effectively.
Customers value transparency, and in such a difficult climate they will always be keen to save money, so a relevant proposition will generate revenue whilst increasing customer satisfaction.
NB: This How To series is authored by Janet Titterton of Collinson Latitude
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