US Travel Site Crunch: Data Week End November 7 2009

Most popular travel websites in the US for the week ending November 7 2009:

Agency

RankWebsitePercentage of visits
1Expedia14.09%
2Priceline.com8.49%
3Travelocity7.90%
4Orbitz7.28%
5Yahoo! Travel5.23%
6CheapoAir.com4.71%
7Hotwire4.52%
8Lowfares.com3.67%
9Cheap Tickets3.65%
10Bing Travel3.25%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsitePercentage of visits
1TripAdvisor5.61%
2InterContinental Hotels Group2.37%
3Hotels.com2.34%
4Marriott International2.16%
5Carnival Cruise Lines1.66%
6Hilton Hotels Online1.53%
7Walt Disney World1.48%
8Choice Hotels International1.43%
9National Park Service1.39%
10Royal Caribbean International1.28%

Airlines

RankWebsitePercentage of visits
1Southwest Airlines23.20%
2Delta Air Lines10.45%
3American Airlines10.01%
4JetBlue Airways6.28%
5Continental Airlines5.86%
6AirTran Airways5.78%
7United Airlines5.07%
8US Airways3.87%
9Northwest Airlines3.60%
10Allegiant Air3.05%

Travel search terms

RankSearch termPercentage of clicksPercentage PaidPercentage Organic
1Mapquest4.02%5.20%94.80%
2Mapquest driving directions1.57%15.18%84.82%
3Google maps1.19%25.07%74.93%
4Maps1.03%19.24%80.76%
5Southwest airlines1.00%15.31%84.69%
6Map quest0.77%5.09%94.91%
7Google earth0.69%15.53%84.47%
8Mapquest.com0.62%3.73%96.27%
9Cheap flights0.49%47.51%52.49%
10Travelocity0.45%29.83%70.17%

NB: Data courtesy of Experian Hitwise

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