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Tnooz’s ten-part series Understand and Boosting Ancillary Revenue concluded this week.
The articles were written by Janet Titterton of Collinson Latitude.
Each day we featured a different approach to getting to grips with ancillary revenue – appropriate for airlines, online travel agencies, tour operators or other suppliers.
Here is the full set:
- Day One of Ten – Understanding and boosting ancillary revenue: Introduction
- Day Two of Ten – Understanding and boosting ancillary revenue: Formalising a strategy
- Day Three of Ten – Understanding and boosting ancillary revenue: Focus on the customer
- Day Four of Ten – Understanding and boosting ancillary revenue: Stick to brand position
- Day Five of Ten – Understanding and boosting ancillary revenue: Adding long term value
- Day Six of Ten – Understanding and boosting ancillary revenue: Extend product offering
- Day Seven of Ten – Understanding and boosting ancillary revenue: Consider customer journey
- Day Eight of Ten – Understanding and boosting ancillary revenue: Select the right partners
- Day Nine of Ten – Understanding and boosting ancillary revenue: Use the data insight
- Day Ten of Ten – Understanding and boosting ancillary revenue: Measure, review, refine
Contact us to submit ideas for other ten-part How To series on Tnooz.
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