US Travel Site Crunch: Data Week End November 14 2009

Most popular travel websites in the US for the week ending November 14 2009:

Agency

RankWebsitePercentage of visits
1Expedia14.13%
2Priceline.com8.67%
3Travelocity8.43%
4Orbitz6.96%
5Yahoo! Travel6.19%
6Hotwire4.65%
7CheapoAir.com4.46%
8Lowfares.com3.43%
9BookingBuddy.com3.40%
10Cheap Tickets3.35%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsitePercentage of Visits
1TripAdvisor5.68%
2Marriott International2.36%
3Hotels.com2.28%
4InterContinental Hotels Group2.17%
5Carnival Cruise Lines1.59%
6Walt Disney World1.54%
7Choice Hotels International1.49%
8National Park Service1.44%
9Hilton Hotels Online1.42%
10Tourism Australia1.33%

Airlines

RankWebsitePercentage of Visits
1Southwest Airlines23.09%
2Delta Air Lines9.79%
3American Airlines9.52%
4JetBlue Airways6.37%
5Continental Airlines6.07%
6United Airlines5.20%
7AirTran Airways5.05%
8US Airways4.16%
9Northwest Airlines3.59%
10Alaska Airlines and Horizon Air3.01%

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage Organic
1Mapquest4.02%5.20%94.80%
2Mapquest driving directions1.57%15.18%84.82%
3Google maps1.19%25.07%74.93%
4Maps1.03%19.24%80.76%
5Southwest airlines1.00%15.31%84.69%
6Map quest0.77%5.09%94.91%
7Google earth0.69%15.53%84.47%
8Mapquest.com0.62%3.73%96.27%
9Cheap flights0.49%47.51%52.49%
10Travelocity0.45%29.83%70.17%

NB: Data courtesy of Experian Hitwise

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