Most popular travel websites in the UK for the week ending November 14 2009:
Agency
Rank Website Percentage of Visits
1 Expedia.co.uk 7.91%
2 Thomson Holidays 6.16%
3 lastminute.com 6.16%
4 Thomas Cook 3.58%
5 TravelRepublic.co.uk 2.97%
6 Cheapflights.co.uk 2.66%
7 Travelzoo UK 2.47%
8 TravelSupermarket.com 2.30%
9 First Choice 2.28%
10 SkyScanner 2.13%
Destinations and Accommodation
Rank Website Percentage of Visits
1 Tripadvisor.co.uk 5.50%
2 Booking.com 4.33%
3 LateRooms UK 3.30%
4 TripAdvisor 3.23%
5 Travelodge UK 2.44%
6 InterContinental Hotels Group 1.60%
7 Premier Inn 1.50%
8 Hotels.com - UK 1.26%
9 ViewLondon.co.uk 1.00%
10 Owners Direct 0.86%
Airlines
Rank Website Percentage of Visits
1 easyJet 19.33%
2 RyanAir 15.40%
3 British Airways 10.67%
4 flybe.com 7.03%
5 bmibaby 3.91%
6 Virgin Atlantic 3.91%
7 Monarch Airlines 3.00%
8 Jet2 2.99%
9 bmi 2.13%
10 Aer Lingus 1.97%
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic
1 Google maps 0.84% 29.99% 70.01%
2 Easyjet 0.78% 28.61% 71.39%
3 Ryanair 0.73% 1.39% 98.61%
4 AA route planner 0.68% 1.53% 98.47%
5 Train times 0.66% 0.69% 99.31%
6 National rail 0.61% 0.18% 99.82%
7 Multimap 0.47% 0.05% 99.95%
8 TFL 0.46% 0.00% 100%
9 Thomas cook 0.42% 22.66% 77.34%
10 Travelodge 0.41% 31.91% 68.09%
NB: Data courtesy of Experian Hitwise
