Day Two of Ten - Online marketing tips for travel

Day Two of Ten – Online marketing tips for travel

SEO tip #1: Page titles

Ensure your page titles are completely unique to each page and describe the page content in the right way.

Too often titles are not specific or relevant to the page, and search engine visibility will suffer as a result.

A common error is that there is not enough detail in page titles and brand names are given too much prominence.

For example, a page about holidays in Mauritius should not be titled ‘Mauritius – brand name’, but rather something more like ‘luxury holidays to Mauritius from brand name’.

If automated, titles should be built following a pattern similar to: [PAGE NAME] – [SECTION] – [BRAND NAME] and not with the site brand first.

For example, ‘Brand name – holidays – latest offers – cheap holiday to Italy, August 2009’, should be ‘cheap holiday to Italy, August 2009 – latest offers – brand name’

SEO tip #1 – Creating page titles:

Ensure your page titles are completely unique to each page and describe the page content in the right way.

Too often titles are not specific or relevant to the page, and search engine visibility will suffer as a result.

A common error is that there is not enough detail in page titles and brand names are given too much prominence.

For example, a page about holidays in Mauritius should not be titled ‘Mauritius – brand name’, but rather something more like ‘luxury holidays to Mauritius from brand name’.

If automated, titles should be built following a pattern similar to: [PAGE NAME] – [SECTION] – [BRAND NAME] and not with the site brand first.

For example, ‘Brand name – holidays – latest offers – cheap holiday to Italy, August 2009’, should be ‘cheap holiday to Italy, August 2009 – latest offers – brand name’.

NB: This How To series is authored by Nigel Muir of DBD Media