Most popular travel websites in the UK for the week ending November 21 2009:
Agency
Rank Website Percentage of Visits
1 Expedia.co.uk 7.93%
2 lastminute.com 6.26%
3 Thomson 5.67%
4 Thomas Cook 3.52%
5 Travelzoo UK 3.06%
6 TravelRepublic.co.uk 3.02%
7 Cheapflights.co.uk 2.77%
8 TravelSupermarket.com 2.28%
9 First Choice 2.25%
10 SkyScanner 2.09%
Destinations and Accommodation
Rank Website Percentage of Visits
1 Tripadvisor.co.uk 5.42%
2 Booking.com 4.32%
3 TripAdvisor 3.32%
4 LateRooms UK 3.26%
5 Travelodge UK 2.68%
6 Premier Inn 1.80%
7 InterContinental Hotels Group 1.59%
8 Hotels.com - UK 1.23%
9 ViewLondon.co.uk 1.07%
10 Information Britain 0.89%
Airlines
Rank Website Percentage of Visits
1 easyJet 17.18%
2 RyanAir 16.10%
3 British Airways 10.54%
4 flybe.com 7.26%
5 Virgin Atlantic 4.13%
6 bmibaby 3.88%
7 Jet2 3.33%
8 Monarch Airlines 2.89%
9 Aer Lingus 2.30%
10 bmi 2.26%
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic
1 Google maps 0.83% 35.69% 64.31%
2 Ryanair 0.75% 1.36% 98.64%
3 AA route planner 0.73% 1.78% 98.22%
4 Easyjet 0.72% 12.33% 87.67%
5 Train times 0.64% 0.88% 99.12%
6 National rail 0.61% 0.24% 99.76%
7 TFL 0.51% 0.03% 99.97%
8 Multimap 0.49% 0.09% 99.91%
9 Travelodge 0.42% 31.85% 68.15%
10 Google earth 0.41% 2.74% 97.26%
NB: Data courtesy of Experian Hitwise
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