(No Ratings Yet)SEO tip #3 – Writing unique, useful copy:
Integrate your PPC and SEO by using PPC data to find the keywords for your best converting destinations, or destinations with traffic/ranking potential and optimise these pages individually.
Ensure that optimised copy is genuinely useful for users – while it is important to write for the search engines, content should also be tailored for your customers and prospects.
Useful and informative content will not only rank for long tail searches, but also have the potential to attract inbound links and rank for higher volume terms, such as ‘nightlife in Turkey’.
SEO tip #3 – Writing unique, useful copy:
Integrate your PPC and SEO by using PPC data to find the keywords for your best converting destinations, or destinations with traffic/ranking potential and optimise these pages individually.
Ensure that optimised copy is genuinely useful for users – while it is important to write for the search engines, content should also be tailored for your customers and prospects.
Useful and informative content will not only rank for long tail searches, but also have the potential to attract inbound links and rank for higher volume terms, such as ‘nightlife in Turkey’.
NB: This How To series is authored by Nigel Muir of DBD Media
Related posts:
One Response to “Day Six of Ten – Online marketing tips for travel”
Trackbacks/Pingbacks
[...] This post was mentioned on Twitter by pakarseo, Kevin May and PPC Advice, TRAVDEX. TRAVDEX said: TNOOZ: Integrate your PPC and SEO by using PPC data to find the keywords for your best converting destinations: http://ow.ly/ESKh [...]