Day Seven of Ten – Online marketing tips for travel

November 24, 2009 By 3 Comments
PPC tip #4 – Offline integration:
Most travel companies have an offline marketing presence of some sort.
It’s crucial to be able to track, de-dupe and integrate all marketing efforts for the most effective and efficient impact.
Search engines are typically the first port of call after consumers receive offline marketing messages.
Maintain your competitive edge and drive the highest possible returns from your entire marketing investment by ensuring your PPC campaigns are integrated into wider initiatives, reflecting offers, promotions, pricing and marketing strap lines effectively.
For example, if you are promoting Caribbean holidays in June booked before 30 January from £1,399 offline, make sure that this message and pricing is both in your PPC ads and on the relevant landing pages.

newspaperPPC tip #4 – Offline integration:

Most travel companies have an offline marketing presence of some sort.

It’s crucial to be able to track, de-dupe and integrate all marketing efforts for the most effective and efficient impact.

Search engines are typically the first port of call after consumers receive offline marketing messages.

Maintain your competitive edge and drive the highest possible returns from your entire marketing investment by ensuring your PPC campaigns are integrated into wider initiatives, reflecting offers, promotions, pricing and marketing strap lines effectively.

For example, if you are promoting Caribbean holidays in June booked before 30 January from £1,399 offline, make sure that this message and pricing is both in your PPC ads and on the relevant landing pages.

NB: This How To series is authored by Nigel Muir of DBD Media

Related posts:

  1. Day Three of Ten – Online marketing tips for travel
  2. Day Five of Ten – Online marketing tips for travel
  3. Day One of Ten – Online marketing tips for travel
  4. Day Two of Ten – Online marketing tips for travel
  5. Day Six of Ten – Online marketing tips for travel
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