PPC tip #4 – Offline integration:
Most travel companies have an offline marketing presence of some sort.
It’s crucial to be able to track, de-dupe and integrate all marketing efforts for the most effective and efficient impact.
Search engines are typically the first port of call after consumers receive offline marketing messages.
Maintain your competitive edge and drive the highest possible returns from your entire marketing investment by ensuring your PPC campaigns are integrated into wider initiatives, reflecting offers, promotions, pricing and marketing strap lines effectively.
For example, if you are promoting Caribbean holidays in June booked before 30 January from £1,399 offline, make sure that this message and pricing is both in your PPC ads and on the relevant landing pages.
PPC tip #4 – Offline integration:
Most travel companies have an offline marketing presence of some sort.
It’s crucial to be able to track, de-dupe and integrate all marketing efforts for the most effective and efficient impact.
Search engines are typically the first port of call after consumers receive offline marketing messages.
Maintain your competitive edge and drive the highest possible returns from your entire marketing investment by ensuring your PPC campaigns are integrated into wider initiatives, reflecting offers, promotions, pricing and marketing strap lines effectively.
For example, if you are promoting Caribbean holidays in June booked before 30 January from £1,399 offline, make sure that this message and pricing is both in your PPC ads and on the relevant landing pages.
NB: This How To series is authored by Nigel Muir of DBD Media
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PPC tip #4 – Offline integration:
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