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on 26 November 2009BigMouthMedia recently carried out a survey in conjunction with Tnooz.
The questionnaire was framed to gauge the opinion of industry professionals and their company’s plans for marketing spend online into 2010.
Here are the full results:
NB: The survey took place in late-October 2009 with a sample size of 150 industry professionals, mostly in the UK.
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[...] This post was mentioned on Twitter by ClaudeBenard, Kevin May. Kevin May said: Tnooz and BigMouthMedia digital marketing survey – results show swing to social media | Tnooz http://bit.ly/6oRoxk [...]
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This post was mentioned on Twitter by kevinlukemay: Tnooz and BigMouthMedia digital marketing survey – results show swing to social media | Tnooz http://bit.ly/6oRoxk…
[...] We love BigMouthMedia digital marketing survey in conjunction with Tnooz. With social media on the rise and 2009 being the year of Twitter, we’re excited to see what 2010 will bring. Our money is on 2010 being the year of the mobile. For more info on the survey check it out here [...]
Thank you Tnooz and BigMouthMedia for these results.
May I ask you the size of the sample and also how many respondants by category (Airlines, Hotels, Villa Rental…).
Thanks
This is some great data and growing evidence that companies are investing time, resources to dabble in social media. Framing it in terms of pure advertising however certainly relegates it to similar KPIs as other advertising, though the benefits/objectives of social media are far wider than traditional display or search advertising. This will be an ongoing area that the industry and businesses struggle to define and value.
Hi Kevin!
Thanks for sharing this study! Really interesting.
Cheers,
Nuno Valinhas
Tiara Hotels & Resorts