SEO tip #5 – Link Building:
As an ongoing element of your SEO strategy, link building needs to be budgeted for accordingly and managed carefully in-house or by a reputable SEO company.
If you are recommend your own products, content or website on social media platforms, disclose who you are and your relationship to the company to avoid reputation management issues.
You must not pay people to do this secretly for you either as this underhand tactic is illegal under the Consumer Protection Against Unfair Trading Regulations (CPRs), which outlaws “falsely representing oneself as a consumer”.
Avoid automated link building services, as building links unnaturally can cause penalties from the search engines.
Instead, create useful assets, such as ‘the top 10 most beautiful beaches’, and make them sharable with ‘email to a friend’, ‘tweet this’ or other social book marking buttons to encourage natural inbound links.
SEO tip #5 – Link Building:
As an ongoing element of your SEO strategy, link building needs to be budgeted for accordingly and managed carefully in-house or by a reputable SEO company.
If you are recommend your own products, content or website on social media platforms, disclose who you are and your relationship to the company to avoid reputation management issues.
You must not pay people to do this secretly for you either as this underhand tactic is illegal under the Consumer Protection Against Unfair Trading Regulations (CPRs), which outlaws “falsely representing oneself as a consumer”.
Avoid automated link building services, as building links unnaturally can cause penalties from the search engines.
Instead, create useful assets, such as ‘the top 10 most beautiful beaches’, and make them sharable with ‘email to a friend’, ‘tweet this’ or other social book marking buttons to encourage natural inbound links.
NB: This How To series is authored by Nigel Muir of DBD Media
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SEO tip #5 – Link Building:
