US Travel Site Crunch: Data Week End November 28 2009

Most popular travel websites in the US for the week ending November 28 2009:

Agency

RankWebsitePercentage of Visits
1Expedia14.76%
2Priceline.com8.56%
3Travelocity8.19%
4Orbitz6.86%
5Yahoo! Travel5.62%
6Hotwire4.55%
7CheapoAir.com4.17%
8BookingBuddy.com3.64%
9Cheap Tickets3.47%
10Lowfares.com3.35%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsitePercentage of Visits
1TripAdvisor5.46%
2Hotels.com2.40%
3InterContinental Hotels Group2.04%
4Marriott International1.91%
5Walt Disney World1.59%
6National Park Service1.49%
7Carnival Cruise Lines1.40%
8Hilton Hotels Online1.36%
9Tourism Australia1.32%
10Royal Caribbean International1.18%

Airlines

RankWebsitePercentage of Visits
1Southwest Airlines22.22%
2Delta Air Lines9.84%
3American Airlines9.22%
4JetBlue Airways6.60%
5Continental Airlines5.86%
6United Airlines5.37%
7AirTran Airways5.11%
8US Airways4.19%
9Alaska Airlines and Horizon Air4.01%
10Northwest Airlines3.75%

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage Organic
1Mapquest4.00%7.04%92.96%
2Mapquest driving directions1.71%17.30%82.70%
3Google maps1.23%25.89%74.11%
4Maps1.09%19.66%80.34%
5Southwest airlines0.93%13.08%86.92%
6Map quest0.74%6.43%93.57%
7Google earth0.70%16.40%83.60%
8Mapquest.com0.60%5.11%94.89%
9Cheap flights0.50%47.37%52.63%
10Travelocity0.45%33.41%66.59%

NB: Data courtesy of Experian Hitwise

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