Most popular travel websites in the US for the week ending November 7 2009.
Data includes Top Ten travel search terms and the Top Ten Agency, Airline and Destination/Accommodation sites.
US Travel Site Crunch: Data Week End November 7 2009
November 10, 2009 By Leave a Comment
Priceline stealing share, planting seeds
November 10, 2009 By 2 Comments
Priceline.com recorded another three months of impressive financial results in the third quarter as it stole market share in hotels, with global room nights rising 56.3 percent, fueled by what the company termed “strong performance” in Europe, Asia and the U.S.
The international hotel business, where those big margins are, is the grand prize in the online travel agency sweepstakes and Priceline stood out from the pack in the quarter.
While Expedia Inc., with its Expedia, hotels.com and Venere brands, saw global room nights jump 27% to 21.7 million room nights in the quarter, Priceline, starting from a lower base, watched its global room nights shoot up 56.3% to 17.9 million nights through Priceline, Booking.com and Agoda.
TravelRepublic victory gives hope to UK online travel startups
November 10, 2009 By 6 Comments
News this morning that UK-based online travel agency TravelRepublic did not fall foul of guidelines over the selling of package holidays has the potential to unlock a raft of innovation in the online travel space and finally break the status quo.
The case was brought about the Civil Aviation Authority after it argued TravelRepublic should have purchased an ATOL bond – a system for financial protection in the event of a travel company going bust – when customers bought flight+hotel package products on the site.
TravelRepublic, a relatively new player on the UK travel scene which has leapfrogged into a strong position in recent years ahead of the likes of Ebookers and Opodo in terms of web traffic, stuck its heels in and told the CAA it would meet them in court.
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Day Nine of Ten – Understanding and boosting ancillary revenue
November 10, 2009 By Leave a Comment
Use the data insight:
A good ancillary revenue strategy will not only increase customer loyalty and provide revenue.
It will also create deeper customer relationships that can offer a wealth of customer insight, particularly on buyer behaviour.
UK Travel Site Crunch: Data Week End November 7 2009
November 10, 2009 By 1 Comment
Most popular travel websites in the UK for the week ending November 7 2009.
Data includes Top Ten travel search terms and the Top Ten Agency, Airline and Destination/Accommodation sites.
Google real estate is all commercial above the fold – problem?
November 9, 2009 By 5 Comments
A debate here on Tnooz in October 2009 saw all manner of opinions flying in about the merits – or not – of placing content above the imaginary fold-line on a website.
But it is probably worth applying the same scrutiny to search engines.
Until reasonably recently, firing in the search term “hotel new york” on Google, for example, would see organic results taking up the vast majority of top half of the page, displayed alongside paid-for AdWords in a narrow right-hand navigation bar.
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PhoCusWright: ‘Bleak’ outlook for U.K. market, but online bookings growing
November 9, 2009 By 1 Comment
A new PhoCusWright study portrays a “bleak” short-term picture for the overall U.K. travel market, but projects that online travel bookings will increase 3% in 2009 when the final tallies are in.
The report, PhoCusWright’s European Online Travel Overview Fifth Edition, notes that amidst a currency devaluation and the recession, U.K. online leisure and unmanaged business travel grew its share of bookings 5 percentage points to 45% of the overall £37.6 billion U.K travel market in 2009.
Online channels in the U.K. are benefitting from travelers’ penchant to scour the Web for holiday options, according to the study on travel trends in Europe.
Storytelling and destination marketing – not as easy as it looks
November 9, 2009 By 1 Comment
More destinations are arriving at the point where they have to think about changing the way they communicate their message.
The entscheidende point is where the user is just one click away from drawing his attention to competitors, other leisure products or back to a search engine.
So Destination Management Organisations (DMO’s) tend to replace existing slogans such as boring marketing-text or press release-friendly phrases – usually describing tourist offers in catalogues, brochures or press conferences – because they cannot be used in the internet as users simply ignore them.
Day Eight of Ten – Understanding and boosting ancillary revenue
November 9, 2009 By Leave a Comment
Select the right partners:
There are a number of companies that specialise in providing ancillary revenue products and consultancy.
Travel brands should look to choose a partner that will provide the right products to suit its customers and can manage the end to end service, journey and marketing support of these products effectively.
Travelzoo more like a media company every day as it expands ad network
November 9, 2009 By Leave a Comment
Deals publisher Travelzoo has lined up five partners to become the first in the UK to join its new Travelzoo Network.
Simonseeks, AOL Travel, Lonely Planet, VisitBritain and Skyscanner are five of the high profile brands to take the new widget for their site, featuring Travelzoo-sourced travel deals relevant to the existing content.
The launch of Travelzoo Network in the UK (and expected around Europe over the coming months) follows a similar project introduced into the US and joins its existing newsletter service and on-site publishing of deal
