PPC tip #2 – Exploit the long tail:
Google says that over 60% of searches made each day are new. Make sure that you build your campaigns to cover these long tail specific searches.
Tap into this audience and drive online bookings by using individual hotel names rather than just resorts, as well as including specific dates.
I have followed several conferences in the last few months on Twitter from my desk, but this week I followed my first conference on the go from Tweetdeck on my iPhone, and it was a pretty interesting experience.
The first day of PhoCusWright 2009 found me in transit from Boston to Orlando to get to the venue in time for the opening reception.
Here was my travel itinerary and corresponding Twitter usage:
Tnooz conducted its first U.S. event last night, #tcamp1, starting at 9:30 p.m. at the PhoCusWright conference in Orlando, and it began a little raucously as big-wigs from #tcamp1 sponsors Amadeus, its sibling TravelTainment, TripCase and Tourabout sat on-stage to review the day’s events, competing with the not-so-hushed voices of hob-nobbing attendees armed with alcoholic beverages.
A section of the crowd — representatives from all over the travel-techosphere — just wasn’t in the mood at first for another panel discussion after sitting through almost three dozen, 12-minute presentations at the Travel Innovation Summit earlier in the day, but Tnooz Editor Kevin May, the low-key, grand-master flash of the evening’s town hall-style event, eventually got the throng’s attention as he meandered throughout the room, microphone in hand.
One of the most-speculated about questions was how many of the day’s innovating presenters — ranging from 10Best Solutions at 9:15 a.m. to Travelport’s Journey Manager around dinner time — would survive to pitch their stuff next year at this time.
The PhoCusWright Travel Innovation Summit is over.
Of the 33 presenters, four will be chosen to go through to the Center Stage presentation and compete for the winner’s trophy.
Here is my pick for the top four (and four more I wanted to pick but did not hear enough to know).
It’s tough to be an online travel agency these days.
So many booking fee cuts and a plethora of rate guarantees to navigate.
Thus, Orbitz, feeling a pinch from the Travelocity Price and Service Guarantee, basically matched its terms by extending the Orbitz Low Price Guarantee to the gamut of travel websites.
Viator is launching its mobile platform this week, as chief executive Rod Cuthbert hinted at in an interview a few months back.
The dedicated mobile platform will be available on Apple iPhones and other smartphone handsets and will allow users to search across 5,000 activities by destination or keyword.
Perhaps most importantly for the platform, Viator is allowing users to book products via the handset – a critical element of destination-based services so that travellers can select tours and activities when on location.
SEO tip #1 – Creating page titles:
Ensure your page titles are completely unique to each page and describe the page content in the right way.
Too often titles are not specific or relevant to the page, and search engine visibility will suffer as a result.
Perhaps it symbolizes a passing of the torch or maybe it’s merely a temporary phenomenon, but Priceline.com, perennially a little guy when compared with Expedia Inc., has overtaken Expedia Inc. in the size of their respective market capitalizations.
As of today, Nov. 17, 2009, Priceline’s market cap stood at $9.17 billion.
Expedia Inc.’s market cap registered at $7.21 billion.
Priceline downplays the significance of the market-cap numbers, while others tell me it’s a big deal in terms of investor confidence.
The Travel Innovation Summit took place on day one of the annual PhoCusWright Conference in Orlando, Florida on Tuesday 17 November 2009.
Thirty-six ten-minute presentations from early stage start-ups to skunkworks in large travel organisations were made over the course of the day.
We reviewed each participant…
I’ve seen the light and I now can share with your travel company how to crack the nut of international expansion in as little as 30 days.
So, Bing Travel, are you concerned with how to expand into Europe?
And, Fly.com, does a launch in Germany whet your appetite?
The simple answer to all of your needs is Translations.com, which specializes in website localization and translation services.
As the always-connected traveller turns to mobile and other devices to search and book products, travel brands must finally grasp the importance of providing a seamless multi-channel customer experience.
Another year, another 2,500 articles published on Tnooz. But which stories attracted the most traffic or moved readers in their dozens to add their comments?
Tnooz is lucky and privileged to have some of the brightest minds in the industry reporting and contributing to its service almost every single day of the year.
With the rapid advancements in mobile and social media, travel companies often find themselves struggling to separate hype from fact.