Tourism Queensland is still revelling in the praise from a kowtowing advertising and PR industry for its offline-online-social media push earlier this year.



The eventual winner of the Best Job in the World “competition” – Brit Ben Southall – is two thirds of the way through his tenure on Hamilton Island and coverage in the mainstream media, blogs and social media channels continues.



Those behind the project deserve the gushing of their peers – most notably with the second place at the Cannes Lions ad festival behind the Barack Obama election campaign – for almost single-handedly writing a new rule book for how to manipulate and prod the media into covering what was actually a rather simple idea.