Lose the Widgets
Simplicity is what makes good websites close sales.
Too many websites decide that because they have that sidebar, they can fill it up.
Same goes for the header and footer, too.
With all of the live scrolling Twitter feeds, advertisements, updated weather feed, and the other useful-but-not-THAT-pertinent information boxes, prospects get distracted from that lovely sales copy you wrote.
They see lots of messages and aren’t sure what to make of it all.
If they get distracted, they don’t buy.
They will maybe forget or they’ll decide you weren’t really all that interested in selling them something anyway.
Less is More. Lose the Widgets.
Lose the Widgets:
Simplicity is what makes good websites close sales.
Too many websites decide that because they have that sidebar, they can fill it up.
Same goes for the header and footer, too.
With all of the live scrolling Twitter feeds, advertisements, updated weather feed, and the other useful-but-not-THAT-pertinent information boxes, prospects get distracted from that lovely sales copy you wrote.
They see lots of messages and aren’t sure what to make of it all.
If they get distracted, they don’t buy.
They will maybe forget or they’ll decide you weren’t really all that interested in selling them something anyway.
Less is More. Lose the Widgets.
NB: This How To series is authored by Andrew Hayes of Travel Online Partners (TOP)
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