Add Value Not Noise:
Now, we said less is more but let’s be realistic.
You need a good base of content to attract traffic and to help convince your customer you are the expert.
But what should add?
Here’s a few suggestions on useful content:
Frequently Asked Questions (updated regularly with questions people actually ask and ones you wish they would ask)
Know Before You Go
How It Works
About Us
Testimonials
Is This You? (or) Is This Right for You?
Finally, don’t ever be afraid to be honest – better to lose the sale than to have wrongly sold to a soon-to-be angry customer.
Add Value Not Noise:
Now, we said less is more, but let’s be realistic.
You need a good base of content to attract traffic and to help convince your customer you are the expert.
But what should you add?
Here’s a few suggestions on useful content:
- Frequently Asked Questions (updated regularly with questions people actually ask and ones you wish they would ask)
- Know Before You Go
- How It Works
- About Us
- Testimonials
- Is This You? (or) Is This Right for You?
Finally, don’t ever be afraid to be honest – better to lose the sale than to have wrongly sold to a soon-to-be angry customer.
NB: This How To series is authored by Andrew Hayes of Travel Online Partners (TOP)
About Special Nodes
Trying to read these 10 articles in order is like one of those Choose your own Ending books from the ’70s.