UK Travel Site Crunch: Data Week End December 5 2009

December 7, 2009 By 2 Comments

Most popular travel websites in the UK for the week ending December 5 2009:

Agency

RankWebsiteDomainPercentage of Visits
1Expedia.co.ukwww.expedia.co.uk8.20%
2lastminute.comwww.lastminute.com6.60%
3Thomsonwww.thomson.co.uk5.53%
4Thomas Cookwww.thomascook.com3.66%
5Travelzoo UKwww.travelzoo.co.uk3.07%
6Cheapflights.co.ukwww.cheapflights.co.uk2.78%
7TravelRepublic.co.ukwww.travelrepublic.co.uk2.77%
8tavelsupermarket.comwww.travelsupermarket.com2.18%
9SkyScannerwww.skyscanner.net2.08%
10First Choicewww.firstchoice.co.uk2.05%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPrecentage of Visits
1tripadvisor.co.ukwww.tripadvisor.co.uk4.94%
2Booking.comwww.booking.com4.15%
3TripAdvisorwww.tripadvisor.com3.31%
4Travelodge UKwww.travelodge.co.uk3.23%
5LateRooms.comwww.laterooms.co.uk3.02%
6Premier Innwww.premiertravelinn.com1.86%
7InterContinental Hotels Groupwww.ichotelsgroup.com1.41%
8Hotels.com - UKwww.hotels.co.uk1.12%
9ViewLondon.co.ukwww.viewlondon.co.uk1.01%
10Information Britainwww.information-britain.co.uk0.90%

Airlines

RankWebsiteDomainPercentage of Visits
1easyJetwww.easyjet.co.uk18.20%
2RyanAirwww.ryanair.com16.60%
3British Airwayswww.britishairways.com9.83%
4flybe.comwww.flybe.com6.63%
5Virgin atlanticwww.virgin-atlantic.com4.02%
6bmibabywww.bmibaby.com3.92%
7Jet2.comwww.jet2.com3.14%
8Monarch Airlineswww.flymonarch.com2.58%
9bmiwww.flybmi.com2.28%
10Aer Linguswww.flyaerlingus.com2.21%

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage Organic
1Google maps0.91%46.76%53.24%
2AA route planner0.76%1.67%98.33%
3Train times0.72%0.75%99.25%
4Ryanair0.70%1.73%98.27%
5Easyjet0.68%13.49%86.51%
6National rail0.62%0.40%99.60%
7Multimap0.51%0.17%99.83%
8TFL0.46%0.03%99.97%
9Google earth0.45%3.37%96.63%
10Travelodge0.44%37.37%62.63%

NB: Data courtesy of Experian Hitwise

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Trackbacks

  1. Tweets that mention UK Travel Site Crunch: Data Week End December 5 2009 | Tnooz -- Topsy.com says:
    December 7, 2009 at 9:42 am

    [...] This post was mentioned on Twitter by Kevin May and Gabor Tamas, Hotel Web Marketing. Hotel Web Marketing said: @kevinlukemay: Only 1.73pc of clicks to Ryanair come from paid-for ads – : Data Week End December 5 | Tnooz http://bit.ly/6QCOeR [...]

    Reply
  2. The Week in Travel Tech - December 6 to 12 2009 | Tnooz says:
    December 19, 2009 at 2:37 am

    [...] UK Travel Site Crunch: Data Week End December 5 2009 [...]

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