Get an External Opinion
You, your designer, and your staff are too close to your website.
You can’t see how the latest tweaks are meshing with the original structure, and you’ll look past minor niggles that could be causing real problems.
You need to find someone who is in your target audience (or at least close) and who will be honest.
Unfortunately, this means your mum doesn’t count.
Ask around to see if you can find someone fits the profile, or pay to have it done.
Ten times out of ten, you’ll be surprised at what you’ll find.
Get an External Opinion:
You, your designer, and your staff are too close to your website.
You can’t see how the latest tweaks are meshing with the original structure, and you’ll look past minor niggles that could be causing real problems.
You need to find someone who is in your target audience (or at least close) and who will be honest.
Unfortunately, this means your mum doesn’t count.
Ask around to see if you can find someone fits the profile, or pay to have it done.
Ten times out of ten, you’ll be surprised at what you’ll find.
NB: This How To series is authored by Andrew Hayes of Travel Online Partners (TOP)
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