Linking It Up:
Hopefully you have a few key, select social media networks to help promote your business and your website.
Your social media profiles probably link to your website (if not, fix it) but make sure your site links to your social media presence.
You never know when a reluctant customer who would never send in a contact form sees you have a Facebook page and pops over to ask a question and decides to book.
Or, perhaps even more impoirtantly, follows you on Twitter to stay in touch for booking next year.
Social media can be valuable CRM tool as well as way to seek out potential customers.
Linking It Up:
Hopefully you have a few key, select social media networks to help promote your business and your website.
Your social media profiles probably link to your website (if not, fix it) but make sure your site links to your social media presence.
You never know when a reluctant customer who would never send in a contact form sees you have a Facebook page and pops over to ask a question and decides to book.
Or, perhaps even more importantly, follows you on Twitter to stay in touch for booking next year.
Social media can be valuable CRM tool as well as way to seek out potential customers.
NB: This How To series is authored by Andrew Hayes of Travel Online Partners (TOP)
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