UK Travel Site Crunch: Data Week End December 12 2009

December 14, 2009 By 2 Comments

Most popular travel websites in the UK for the week ending December 12 2009:

Agency

RankWebsiteDomainPercentage of Visits
1Expedia.co.ukwww.expedia.co.uk8.27%
2lastminute.comwww.lastminute.com6.73%
3Thomsonwww.thomson.co.uk5.79%
4Thomas Cookwww.thomascook.com3.65%
5Cheapflights.co.ukwww.cheapflights.co.uk2.88%
6Travelzoo UKwww.travelzoo.co.uk2.76%
7TravelRepublic.co.ukwww.travelrepublic.co.uk2.67%
8First Choicewww.firstchoice.co.uk2.21%
9tavelsupermarket.comwww.travelsupermarket.com2.19%
10SkyScannerwww.skyscanner.net2.06%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of Visits
1tripadvisor.co.ukwww.tripadvisor.co.uk5.07%
2Booking.comwww.booking.com4.10%
3TripAdvisorwww.tripadvisor.com3.32%
4LateRooms.comwww.laterooms.co.uk2.96%
5Travelodge UKwww.travelodge.co.uk2.76%
6Premier Innwww.premiertravelinn.com1.77%
7InterContinental Hotels Groupwww.ichotelsgroup.com1.56%
8Hotels.com - UKwww.hotels.co.uk1.11%
9ViewLondon.co.ukwww.viewlondon.co.uk1.02%
10The National Trustwww.nationaltrust.org.uk0.96%

Airlines

RankWebsiteDomainPercentage of Visits
1easyJet.comwww.easyjet.co.uk18.16%
2Ryanairwww.ryanair.com16.42%
3British Airwayswww.britishairways.com9.77%
4flybe.comwww.flybe.com7.45%
5Virgin atlanticwww.virgin-atlantic.com4.33%
6bmibabywww.bmibaby.com3.56%
7Jet2.comwww.jet2.com3.02%
8Monarch Airlineswww.flymonarch.com2.62%
9bmiwww.flybmi.com2.32%
10Aer Linguswww.flyaerlingus.com2.20%

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage Organic
1Google maps0.97%17.42%83.58%
2AA route planner0.79%3.80%96.2%
3Easyjet0.78%15.70%84.30%
4Train times0.74%0.59%99.41%
5Ryanair0.68%1.17%98.83%
6National rail0.63%0.28%99.72%
7Multimap0.54%0.23%99.77%
8Google earth0.47%2.77%97.23%
9Maps0.46%18.59%81.41%
10TFL0.45%0.02%99.98%

NB: Data courtesy of Experian Hitwise

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Trackbacks

  1. Tweets that mention UK Travel Site Crunch: Data Week End December 12 2009 | Tnooz -- Topsy.com says:
    December 14, 2009 at 10:06 am

    [...] This post was mentioned on Twitter by Kevin May, TRAVDEX. TRAVDEX said: Most popular online travel sites in the UK last week: http://ow.ly/LUBK [...]

    Reply
  2. UK National Rail website gets a much-needed makeover | Tnooz says:
    December 14, 2009 at 11:52 am

    [...] wide use of rail for commuting and leisure travel, and in turn it captures much of the juice for some of the most searched for keywords in the country (”national rail”, “train [...]

    Reply

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