US Travel Site Crunch: Data Week End December 12 2009

December 15, 2009 By 1 Comment

Most popular travel websites in the US for the week ending December 12 2009:

Agency

RankWebsiteDomainPercentage of Visits
1Expediawww.expedia.com14.21%
2Priceline.comwww.priceline.com8.51%
3Travelocitywww.travelocity.com8.13%
4Orbitzwww.orbitz.com6.41%
5Yahoo! Traveltravel.yahoo.com5.35%
6Hotwirewww.hotwire.com4.50%
7CheapoAir.comwww.cheapoair.com4.43%
8BookingBuddy.comwww.bookingbuddy.com3.55%
9Cheap Ticketswww.cheaptickets.com3.51%
10Lowfares.comwww.lowfares.com3.37%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of Visits
1TripAdvisorwww.tripadvisor.com5.55%
2Marriott Internationalwww.marriott.com2.20%
3Hotels.comwww.hotels.com2.02%
4InterContinental Hotels Groupwww.ichotelsgroup.com1.99%
5Carnival Cruise Lineswww.carnival.com1.76%
6Walt Disney Worlddisneyworld.disney.go.com1.47%
7Hilton Hotels Onlinewww.hilton.com1.44%
8National Park Servicewww.nps.gov1.39%
9Choice Hotels Internationalwww.choicehotels.com1.36%
10Harrah's Casino Hotelswww.harrahs.com1.11%

Airlines

RankWebsiteDomainPercentage of Visits
1Southwest Airlineswww.southwest.com21.18%
2Delta Air Lineswww.delta.com10.53%
3American Airlineswww.aa.com9.31%
4JetBlue Airwayswww.jetblue.com6.54%
5United Airlineswww.united.com6.01%
6Continental Airlineswww.continental.com5.87%
7AirTran Airwayswww.airtran.com5.23%
8Alaska Airlines and Horizon Airwww.alaskaair.com4.17%
9US Airwayswww.usairways.com3.76%
10Northwest Airlineswww.nwa.com3.48%

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage Organic
1mapquest3.90%8.99%91.01%
2mapquest driving directions1.83%17.40%82.60%
3google maps1.40%23.50%76.50%
4maps1.09%20.89%79.11%
5southwest airlines0.82%25.42%74.58%
6google earth0.77%14.33%85.67%
7map quest0.73%6.63%93.37%
8mapquest.com0.52%6.10%93.90%
9cheap flights0.51%39.58%60.42%
10travelocity0.43%34.21%66.79%

NB: Data courtesy of Experian Hitwise

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  1. Tweets that mention US Travel Site Crunch: Data Week End December 12 2009 | Tnooz -- Topsy.com says:
    December 15, 2009 at 8:15 am

    [...] This post was mentioned on Twitter by JGadFly, Kevin May. Kevin May said: 40% of all travel agency traffic in US goes to Big Four – US Travel Site Crunch | Tnooz http://bit.ly/6AmbZC [...]

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