Day Six of Ten – Building great web landing pages

Search tools:
Complex universal search panels and predictive text used by many travel websites will have a detrimental effect on the speed at which the homepage loads.
If they are not implemented correctly most will probably bring up a list of results which don’t mean much to the user.
Although this approach is tidy from a website programmer’s perspective and gives the user instant responses, it means more data needs to be served up during the initial homepage download.
Having a stripped-down default search will help to lessen the burden, with the more advanced features loading in when the user requests them.

search boxSearch tools:

Complex universal search panels and predictive text used by many travel websites will have a detrimental effect on the speed at which the homepage loads.

If they are not implemented correctly most will probably bring up a list of results which don’t mean much to the user.

Although this approach is tidy from a website programmer’s perspective and gives the user instant responses, it means more data needs to be served up during the initial homepage download.

Having a stripped-down default search will help to lessen the burden, with the more advanced features loading in when the user requests them.

NB: This How To series is authored by Marcus Brennand of Digital Marmalade

Comments

  1. Ramit says:

    Excellent site. Had found it after reading the TWA directive incident. Keep up the great work.

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