UK Travel Site Crunch: Data Week End December 19 2009

December 21, 2009 By 1 Comment

Most popular travel websites in the UK for the week ending December 19 2009:

Agency

RankWebsiteDomainPercentage of Visits
1Expedia.co.ukwww.expedia.co.uk8.32%
2lastminute.comwww.lastminute.com6.55%
3Thomsonwww.thomson.co.uk5.62%
4Thomas Cookwww.thomascook.com3.74%
5Cheapflights.co.ukwww.cheapflights.co.uk3.02%
6TravelRepublic.co.ukwww.travelrepublic.co.uk2.69%
7Travelzoo UKwww.travelzoo.co.uk2.50%
8travelsupermarket.comwww.travelsupermarket.com2.17%
9SkyScannerwww.skyscanner.net2.12%
10First Choicewww.firstchoice.co.uk2.07%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of Visits
1tripadvisor.co.ukwww.tripadvisor.co.uk5.11%
2Booking.comwww.booking.com4.05%
3TripAdvisorwww.tripadvisor.com3.38%
4LateRooms.comwww.laterooms.co.uk2.90%
5Travelodge UKwww.travelodge.co.uk2.36%
6Premier Innwww.premiertravelinn.com1.62%
7InterContinental Hotels Groupwww.ichotelsgroup.com1.41%
8ViewLondon.co.ukwww.viewlondon.co.uk1.14%
9All In Londonwww.allinlondon.co.uk0.93%
10Information Britainwww.information-britain.co.uk0.91%

Airlines

RankWebsiteDomainPercentage of Visits
1easyJet.comwww.easyjet.co.uk19.42%
2Ryanairwww.ryanair.com15.43%
3British Airwayswww.britishairways.com12.51%
4flybe.comwww.flybe.com6.15%
5Virgin atlanticwww.virgin-atlantic.com3.71%
6bmibabywww.bmibaby.com3.01%
7Jet2.comwww.jet2.com2.89%
8Flyglobespanwww.flyglobespan.com2.60%
9Monarch Airlineswww.flymonarch.com2.34%
10bmiwww.flybmi.com2.10%

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage Organic
1google maps0.97%17.42%82.58%
2aa route planner0.79%3.80%96.20%
3easyjet0.78%15.70%84.30%
4train times0.74%0.59%99.41%
5ryanair0.68%1.17%98.83%
6national rail0.63%0.28%99.72%
7multimap0.54%0.23%99.77%
8google earth0.47%2.77%97.23%
9maps0.46%18.59%81.41%
10tfl0.45%0.02%99.98%

NB: Data courtesy of Experian Hitwise

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  1. Tweets that mention UK Travel Site Crunch: Data Week End December 19 2009 | Tnooz -- Topsy.com says:
    December 21, 2009 at 11:53 am

    [...] This post was mentioned on Twitter by FlipKey, Kevin May. Kevin May said: EasyJet, Ryanair and BA took almost half of all airline web traffic last week – UK Travel Site Crunch http://bit.ly/6QjXfp [...]

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