Most popular travel websites in the US for the week ending December 19 2009:
Agency
Rank Website Domain Percentage of Visits
1 Expedia www.expedia.com 14.27%
2 Priceline.com www.priceline.com 8.60%
3 Travelocity www.travelocity.com 7.41%
4 Orbitz www.orbitz.com 6.93%
5 Yahoo! Travel travel.yahoo.com 5.20%
6 CheapoAir.com www.cheapoair.com 4.42%
7 Hotwire www.hotwire.com 4.36%
8 Lowfares.com www.lowfares.com 3.89%
9 BookingBuddy.com www.bookingbuddy.com 3.54%
10 Cheap Tickets www.cheaptickets.com 3.53%
Destinations and Accommodation
Rank Website Domain Percentage of Visits
1 TripAdvisor www.tripadvisor.com 5.41%
2 Hotels.com www.hotels.com 2.39%
3 InterContinental Hotels Group www.ichotelsgroup.com 2.01%
4 Marriott International www.marriott.com 1.90%
5 Walt Disney World disneyworld.disney.go.com 1.69%
6 Hilton Hotels Online www.hilton.com 1.43%
7 National Park Service www.nps.gov 1.42%
8 Harrah's Casino Hotels www.harrahs.com 1.25%
9 Carnival Cruise Lines www.carnival.com 1.24%
10 Choice Hotels International www.choicehotels.com 1.20%
Airlines
Rank Website Domain Percentage of Visits
1 Southwest Airlines www.southwest.com 20.37%
2 Delta Air Lines www.delta.com 12.24%
3 American Airlines www.aa.com 9.35%
4 JetBlue Airways www.jetblue.com 6.68%
5 Continental Airlines www.continental.com 5.97%
6 United Airlines www.united.com 5.80%
7 AirTran Airways www.airtran.com 5.27%
8 US Airways www.usairways.com 4.23%
9 Northwest Airlines www.nwa.com 3.62%
10 Alaska Airlines and Horizon Air www.alaskaair.com 3.54%
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic
1 mapquest 3.87% 5.46% 94.54%
2 mapquest driving directions 1.79% 16.59% 83.41%
3 google maps 1.33% 22.26% 77.74%
4 maps 1.14% 16.50% 83.50%
5 southwest airlines 0.83% 22.96% 77.04%
6 map quest 0.70% 3.53% 96.47%
7 google earth 0.70% 14.23% 85.77%
8 mapquest.com 0.57% 2.90% 97.10%
9 cheap flights 0.54% 39.90% 61.10%
10 travelocity 0.43% 30.66% 69.34%
NB: Data courtesy of Experian Hitwise
