US Travel Site Crunch: Data Week End December 26 2009

December 29, 2009 By 2 Comments

Most popular travel websites in the US for the week ending December 26 2009:

Agency

RankWebsiteDomainPercentage of Visits
1Expediawww.expedia.com15.06%
2Priceline.comwww.priceline.com8.02%
3Travelocitywww.travelocity.com7.39%
4Yahoo! Traveltravel.yahoo.com7.27%
5Orbitzwww.orbitz.com6.54%
6Hotwirewww.hotwire.com3.93%
7CheapoAir.comwww.cheapoair.com3.87%
8BookingBuddy.comwww.bookingbuddy.com3.45%
9Lowfares.comwww.lowfares.com3.37%
10Cheap Ticketswww.cheaptickets.com3.31%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of Visits
1TripAdvisorwww.tripadvisor.com5.53%
2Hotels.comwww.hotels.com2.25%
3InterContinental Hotels Groupwww.ichotelsgroup.com2.05%
4Marriott Internationalwww.marriott.com1.83%
5Walt Disney Worlddisneyworld.disney.go.com1.60%
6Harrah's Casino Hotelswww.harrahs.com1.38%
7Hilton Hotels Onlinewww.hilton.com1.34%
8Carnival Cruise Lineswww.carnival.com1.23%
9National Park Servicewww.nps.gov1.22%
10Zventswww.zvents.com1.11%

Airlines

RankWebsiteDomainPercentage of Visits
1Southwest Airlineswww.southwest.com20.58%
2Delta Air Lineswww.delta.com11.38%
3American Airlineswww.aa.com8.12%
4JetBlue Airwayswww.jetblue.com6.42%
5Continental Airlineswww.continental.com6.40%
6United Airlineswww.united.com6.29%
7AirTran Airwayswww.airtran.com5.41%
8US Airwayswww.usairways.com5.05%
9Northwest Airlineswww.nwa.com4.83%
10Alaska Airlines and Horizon Airwww.alaskaair.com3.20%

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage Organic
1mapquest3.28%4.99%95.01%
2mapquest driving directions1.44%14.81%85.19%
3google maps1.30%21.28%78.72%
4maps1.02%15.76%84.24%
5southwest airlines0.89%23.89%76.11%
6google earth0.75%13.21%86.79%
7map quest0.55%5.22%94.78%
8delta airlines0.49%29.19%70.81%
9mapquest.com0.42%2.26%97.74%
10cheap flights0.42%36.19%63.89%

NB: Data courtesy of Experian Hitwise

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Trackbacks

  1. Tweets that mention US Travel Site Crunch: Data Week End December 26 2009 | Tnooz -- Topsy.com says:
    December 29, 2009 at 2:52 pm

    [...] This post was mentioned on Twitter by Dennis Schaal, Kevin May. Kevin May said: 20pc of airline site traffic goes to Southwest – US Travel Site Crunch: Data Week End December 26 2009 | Tnooz http://bit.ly/4L8FfH [...]

    Reply
  2. uberVU - social comments says:
    December 30, 2009 at 6:49 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by kevinlukemay: 20pc of airline site traffic goes to Southwest – US Travel Site Crunch: Data Week End December 26 2009 | Tnooz http://bit.ly/4L8FfH...

    Reply

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