UK Travel Site Crunch: Data Week End December 26 2009

December 30, 2009 By 3 Comments

Most popular travel websites in the UK for the week ending December 26 2009:

Agency

RankWebsiteDomainPercentage of Visits
1Expedia.co.ukwww.expedia.co.uk7.84%
2Thomsonwww.thomson.co.uk6.18%
3lastminute.comwww.lastminute.com5.83%
4Thomas Cookwww.thomascook.com3.92%
5Cheapflights.co.ukwww.cheapflights.co.uk2.80%
6Travelzoo UKwww.travelzoo.co.uk2.77%
7TravelRepublic.co.ukwww.travelrepublic.co.uk2.58%
8Airport Direct Travelwww.airportdirecttravel.co.uk2.51%
9First Choicewww.firstchoice.co.uk2.30%
10travelsupermarket.comwww.travelsupermarket.com2.08%

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of Visits
1tripadvisor.co.ukwww.tripadvisor.co.uk5.00%
2Booking.comwww.booking.com3.74%
3TripAdvisorwww.tripadvisor.com3.19%
4Travelodge UKwww.travelodge.co.uk2.68%
5LateRooms.comwww.laterooms.co.uk2.66%
6Premier Innwww.premiertravelinn.com1.36%
7ViewLondon.co.ukwww.viewlondon.co.uk1.33%
8InterContinental Hotels Groupwww.ichotelsgroup.com1.31%
9Hiltonwww.hilton.co.uk1.15%
10Hotels.comwww.hotels.com1.04%

Airlines

RankWebsiteDomainPercentage of Visits
1easyJet.comwww.easyjet.co.uk22.93%
2Ryanairwww.ryanair.com14.52%
3British Airwayswww.britishairways.com12.04%
4flybe.comwww.flybe.com6.12%
5Virgin atlanticwww.virgin-atlantic.com4.18%
6bmibabywww.bmibaby.com3.05%
7Jet2.comwww.jet2.com2.46%
8Monarch Airlineswww.flymonarch.com2.10%
9bmiwww.flybmi.com2.10%
10KLM Royal Dutch Airlineswww.klm.com1.96%

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage Organic
1national rail1.08%0.13%99.87%
2easyjet1.02%17.30%82.70%
3train times0.99%0.40%99.60%
4google maps0.76%1.62%97.38%
5ryanair0.70%1.41%98.59%
6tfl0.59%0.02%99.98%
7aa route planner0.56%9.64%90.36%
8google earth0.55%2.21%97.79%
9aa roadwatch0.48%0.11%99.89%
10manchester airport0.48%1.78%98.22%

NB: Data courtesy of Experian Hitwise

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Comments

  1. Steve Schaffer says:
    January 4, 2010 at 10:30 pm

    Interesting lists of travel related websites. There is great interest by people seraching out travel destinations to see video of their hotel, resort, attractions, ect. Sites like Triporia.com, and travelistic allow perspective clients to see what their destination will be like before they arrive through video. Viral ads, home video and professional videos uploaded to websites like Triporia and Travelsitic are great ways for travelers to experience their destination before they book and a free marketing tool for tourism related businesses. Would be interesting to see how sites like these stack up to those mentioned above.

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  1. Tweets that mention UK Travel Site Crunch: Data Week End December 26 2009 | Tnooz -- Topsy.com says:
    December 30, 2009 at 6:04 am

    [...] This post was mentioned on Twitter by Lynne Gray, Kevin May. Kevin May said: Xmas week sees EasyJet snag quarter of airline web traffic – UK Travel Site Crunch | Tnooz http://bit.ly/5YefYq [...]

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  2. uberVU - social comments says:
    December 31, 2009 at 5:54 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by kevinlukemay: Xmas week sees EasyJet snag quarter of airline web traffic – UK Travel Site Crunch | Tnooz http://bit.ly/5YefYq...

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