Add Value Not Noise:
Now, we said less is more but let’s be realistic.
You need a good base of content to attract traffic and to help convince your customer you are the expert.
Day Five of Ten – How to build a user experience, not just a website
December 5, 2009 By 2 Comments
Ten travel websites with FIFA World Cup 2010 fever
December 4, 2009 By 6 Comments
No sooner had world football governing body FIFA announced the draw today for the finals in South Africa in June 2010, travel websites around the globe were quick to offer fans a variety deals to watch their favourite team.
The four-week extravaganza is probably one of the biggest attractions in world sport – some say more popular than the Olympics – and an obvious tournament for travel firms to focus on with bundle deals, flights and hotels for the ten venues in the RSA.
With tickets going on sale tomorrow (Saturday 5 December), travel companies will be jostling for position as the best providers of packages and deals.
Out of chaos, The New York Times offers hope for travel
December 4, 2009 By 4 Comments
At this moment, around 1:10 p.m. EST on Dec. 4, 2009, The New York Times article, Organizing the Chaos of Online Travel Tips, by Riva Richmond, is the #1 most e-mailed story on the newspaper’s website.
The article, published a couple of days ago, is an overview of the array of travel-planning websites and tools at your disposal.
I take heart in the article’s popularity despite the fact that perhaps readers of this type of piece might be the most prone to e-mailing it along to friends and cohorts. Ahem, fellow travelers?
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On-demand email travel guides – sounds Old School but quick, easy and free
December 4, 2009 By 5 Comments
Mobile apps appear to be de rigeur for any travel guide company looking to peddle its content to users when on a trip, but TravellersPoint has gone back to basics with a simple but effective email system.
The Norway and Australia-based community company has developed a system where anyone can email the site with a country or city name in the subject field and almost instantaneously receive reams of travel content in an email or PDF.
The founders claim it is one of a kind in the travel space as most other online content publishers require the guide to be organised on the website or a fee is charged to the customer.
Lufthansa to launch Amadeus Affinity Shopper in UK next week, US before Christmas
December 4, 2009 By 5 Comments
Lufthansa plans to launch Amadeus Affinity Shopper on the airline’s Germany and U.K. websites next week, and its introduction on Lufthansa’s U.S. website could take place as soon as in two weeks, an official says.
Marcus Casey, who heads up Lufthansa’s global websites, says the new Amadeus shopping engine, which queries users about their interests and price and doesn’t begin with dates and destinations, will have a direct link on the airline’s home pages.
Affinity Shopper, which will have new Lufthansa branding — to be announced next week — on the airline’s websites, will be an add-on to the existing Amadeus-provided shopping and pricing engine, and thus won’t replace it.
No wonder so much talk of travel company IPOs – markets booming for Expedia and Priceline
December 4, 2009 By 5 Comments
The apparent disconnect between what the CFOs say about how appalling the economy is for customers and companies alongside what investors think is never clearer than when checking share performance for 2009.
And if the performance of some travel and technology firms is anything to go it is hardly surprising that the likes of Kayak, Amadeus and Travelport – to name just three – are being mentioned as likely candidates for an IPO in 2010.
Take the three big publicly listed online travel agencies in the US.
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Day Four of Ten – How to build a user experience, not just a website
December 4, 2009 By 1 Comment
Lose the Widgets:
Simplicity is what makes good websites close sales.
Too many websites decide that because they have that sidebar, they can fill it up.
With nothing to lose, Spirit Airlines clubs Tiger Woods with crash ad
December 3, 2009 By 8 Comments
In some ways, Spirit Airlines is very smart.
It released a short video, a takeoff on the Tiger Woods domestic incident/fender bender, showing a tiger — the furry kind — crashing an SUV into a fire hydrant, and the airline then offers Spirit Airlines fares for $9 each way, and a “limited time only” $35 off coupon.
I can’t see much tie-in between the ad’s crash portrayal and a pitch for low airfares or discount coupons.
But, Spirit accomplished its ends and has no worries.
Gladiators Travelzoo, FareCompare in meta Twitter battle over fare alerts
December 3, 2009 By 3 Comments
In the last couple of weeks, Fly.com, with a huge marketing assist from parent company Travelzoo, introduced 20 Twitter accounts, including LAFares, DCFares, CHIFares, BOSFares and SEAFares, and plans to tweet followers airfare deals from these airports perhaps three times a week.
Deal-publisher Travelzoo promoted Fly.com’s new Twitter accounts to millions of Travelzoo’s newsletter readers in e-mails with the headline, “NEW: Real-Time Fare Alerts from Your Home City,” and some of Fly.com’s accounts have already picked up around 2,500 followers.
The development signals that a battle royale is under way between Fly.com and fellow flight-metasearcher FareCompare and others for the hearts and minds of the Twitteratti over airfare deal alerts. FareCompare launched 170 Twitter accounts, such as flyfromLAX, early last Summer, but has yet to attract the kind of following for its individual accounts that Fly.com has attracted in a couple of weeks.
HolidayWatchdog founders show off unusual search tool for package holiday site
December 3, 2009 By 5 Comments
FamilyHolidays.co.uk would be yet another package holiday-focused website cluttering up the internet if it wasn’t for a rather nice twist on the user experience for searching and booking complicated products.
The site lets users search for flights and hotels as individual components on one side of its search screen while also allowing at the same time for tailor made deals to similar destinations and dates on the other side of the window.
The Ajax-led functionality keeps users on the same page as they add different elements into a trip such as car hire and transit.
