Spread the word:
So you’ve built a lean, mean impactful website with great landing pages – now you need the customers.
Spread the word through social media websites. Ensure you post relevant news, offers and updates to these sites.
Day Nine of Ten – Building great web landing pages
December 22, 2009 By 2 Comments
FlyGlobespan – Administrator turning the screw on EClear
December 21, 2009 By 1 Comment
Some developments in the ongoing FlyGlobespan saga with the administrator asking for under-pressure technology provider to place the £34 million it allegedly owed the airline in a special account.
PricewaterhouseCoopers says discussions between it and the credit card processing firm have taken place but “progress has been limited”.
EClear is being urged to place the disputed £34 million owed to the collapsed airline in a joint account immediately.
Delta Air Lines: The U.S. king of ancillary revenue
December 21, 2009 By 14 Comments
U.S. airlines took in some $2 billion in fees for ancillary services in the third quarter, a 36.4% increase over the same period in 2008, and Delta Air Lines clearly was the most aggressive carrier in its fee-collection activities.
The details, from a report by the U.S. Bureau of Transportation Statistics, show that Delta’s ancillary revenue efforts, which brought in $447.5 million, had no serious competition. American Airlines came in second at $261.2 million for the quarter.
Plus, when you take into account that merged airlines Delta and Northwest Airlines reported their numbers separately, then their combined $670.8 million in ancillary-fee revenue stands out as even more impressive — or notorious, depending on your perspective.
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US Travel Site Crunch: Data Week End December 19 2009
December 21, 2009 By Leave a Comment
Most popular travel websites in the US for the week ending December 19 2009.
Data includes Top Ten travel search terms and the Top Ten Agency, Airline and Destination/Accommodation sites.
Eurostar – a technology and communication failure timed perfectly for Christmas
December 21, 2009 By 6 Comments
The weekend’s chaotic scenes on the Eurostar service from the UK to France and Belgium need little introduction given the widespread coverage in the mainstream media.
As it stands, services from London St Pancras International to Paris and Brussels are suspended as engineers attempt to work out what went wrong on Friday night and Saturday amid calls for a full investigation.
There was plenty of hand-wringing over the weekend about the failure of Eurostar officials to communicate to passengers what was going on via Twitter – a perfectly acceptable but inevitably and solely Twitter-driven level of outrage curiously not seen on the same scale earlier in the week when FlyGlobespan collapsed.
Day Eight of Ten – Building great web landing pages
December 21, 2009 By Leave a Comment
Optimisation:
Make sure people can find your site by ensuring your homepage is optimised for search engines.
Use keywords in your title tag (the text that appears right at the top of the browser window) and in your h1 tag (the main heading of your page).
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UK Travel Site Crunch: Data Week End December 19 2009
December 21, 2009 By 1 Comment
Most popular travel websites in the UK for the week ending December 19 2009.
Data includes Top Ten travel search terms and the Top Ten Agency, Airline and Destination/Accommodation sites.
Why selling differentiated airline products (aka merchandising) is A Good Thing
December 21, 2009 By 4 Comments
Let’s face it – a seat is a seat is a seat. Or is it?
When you think about the motivation you have to choose one airline over another – in the past it was accepted that you would purchase a bundled product.
Thus the sale of the final item required an assessment of a basket of features that came bundled with the ticket.
Confirmed – Amadeus and British Airways sign full-content agreement
December 21, 2009 By 2 Comments
As revealed on Tnooz two weeks ago – although heavily denied at the time – British Airways and Amadeus have reached agreement to extend their distribution deal until 2013.
Press released today, Amadeus says it has achieved a “full content” partnership with BA to give agents access to the same information that consumers going direct to BA.com would have.
This includes, according to the release, “fares, schedules and inventory” for bookings will be the same as those offered through any “direct or indirect channel, distribution provider or website”.
Day Seven of Ten – Building great web landing pages
December 20, 2009 By 1 Comment
Mobile:
As more and more users access web content via mobile devices, the need to develop user friendly versions for this medium will become all the more important.
