Load times:
Your website homepage is the first glimpse many potential customers will have of your brand.
Therefore, enticing them to stay on the site and have a look around is crucial to converting browsers into buyers.
Day Two of Ten – Building great web landing pages
December 15, 2009 By 2 Comments
Will Google Wave kill the trip planning sites?
December 14, 2009 By 23 Comments
It dawned on me recently that like so many other Google apps, Wave has the potential to disrupt the crowded trip planning site arena.
It occurred to me that the tool would be particularly useful if I were planning a trip with a group of people.
Here is how I imagine it would work:
UK National Rail website gets a much-needed makeover
December 14, 2009 By 8 Comments
Web design agency Fortune Cookie has unveiled the long-awaited overhaul of the UK’s leading train planning website NationalRail with a user experience and tools normally found on overseas leisure sites.
The site is the fourth highest trafficked website in the UK, not surprising given the wide use of rail for commuting and leisure travel, and in turn it captures much of the juice for some of the most searched for keywords in the country (“national rail”, “train times”).
Fortune Cookie has completely redesigned the user interface and introduced a range of functionality including trip planning tools in a project which has taken less than eight months.
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Day One of Ten – Building great web landing pages
December 14, 2009 By 2 Comments
Getting Started:
You wouldn’t build a house without a blueprint, so don’t plunge headfirst into designing a website without a framework.
With your website being the first place most prospective customers will go to find out more about your company, knowing your target audience and displaying content relevant to them will be vital.
UK Travel Site Crunch: Data Week End December 12 2009
December 14, 2009 By 2 Comments
Most popular travel websites in the UK for the week ending December 12 2009.
Data includes Top Ten travel search terms and the Top Ten Agency, Airline and Destination/Accommodation sites.
Ten factors to define a Global Distribution System [GDS]
December 14, 2009 By 21 Comments
Recently we have seen a spate of travel startups describing themselves as a GDS – Global Distribution System.
I am intrigued by TourAbout, a social GDS. Then there is Kumutu, an adventure and activity tour GDS.
So are they really a GDS? And what is a GDS anyway?
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Round-up – How to build a user experience, not just a website
December 14, 2009 By 5 Comments
Tnooz’s ten-part series How to Build a Website, Not Just a User Experience concluded last week.
Each day we featured a different approach to thinking about creating a website that incorporates principles of good user experience and not simply a flashy looking design.
Egencia, Expedia’s poor stepchild, expands with global partnerships
December 12, 2009 By 3 Comments
Expedia Inc.’s corporate travel business has been a huge disappointment, and the company has failed to jump-start the business since acquiring French corporate travel agencia Egencia in 2004 and rebranding Expedia Corporate Travel as Egencia in 2008.
Egencia — i.e. Expedia’s corporate travel business — still isn’t profitable, but Expedia believes there is huge potential in diversifying beyond its leisure brands and turning a corner with Egencia.
With that in mind, Egencia announced a few days ago that it had signed a slew of global partnerships that will take its presence beyond its current 15 global points of sale and expand its services into Argentina, Hungary, Russia, Romania, United Arab Emirates, Singapore, Taiwan, Hong Kong and Uruguay.
The Week in Travel Tech – December 6 to 12 2009
December 12, 2009 By 8 Comments
What you missed on Tnooz this week, Sunday 6 to Saturday 12 December 2009.
Read on to see the most commented articles, every other article this week, and the most commented articles of all time…
Focus on aircraft ownership portal NetJets over Tiger Woods deal
December 12, 2009 By 4 Comments
The “indefinite break from professional golf” for Tiger Woods following recent dramatic revelations about his private life has put further pressure on his sponsors to stick with him or send him to the naughty step of the clubhouse.
The big guns on his roster, Nike, Accenture, EA Sports and Tag Heuer, are obviously attracting the most attention by virtue of being global mega-brands, but Woods also has a suite of second tier commercial partners, including US-based plane “fractional ownership” website, NetJets.
The company arranges business class segments on private jets for wealthy individuals or corporations who need transportation between 50 and 400 hours a year.
