UK Travel Site Crunch: Data Week End January 2 2010

January 4, 2010 By 1 Comment

Most popular travel websites in the UK for the week ending January 2 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious position
1Thomsonwww.thomson.co.uk7.51%2
2Expedia.co.ukwww.expedia.co.uk7.31%1
3Thomas Cookwww.thomascook.com5.13%4
4lastminute.comwww.lastminute.com4.50%3
5First Choicewww.firstchoice.co.uk3.08%9
6TravelRepublic.co.ukwww.travelrepublic.co.uk2.98%7
7Cheapflights.co.ukwww.cheapflights.co.uk2.83%5
8Travelzoo UKwww.travelzoo.co.uk2.63%-
9travelsupermarket.comwww.travelsupermarket.com2.41%10
10Virgin Holidayswww.virginholidays.co.uk2.19%-

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk5.61%1
2Booking.comwww.booking.com3.81%2
3TripAdvisorwww.tripadvisor.com3.14%3
4LateRooms.comwww.laterooms.co.uk2.77%5
5Travelodge UKwww.travelodge.co.uk2.30%4
6Hiltonwww.hilton.co.uk1.33%9
7Premier Innwww.premiertravelinn.com1.26%6
8Hotels.comwww.hotels.com1.17%10
9InterContinental Hotels Groupwww.ichotelsgroup.com1.15%8
10ViewLondon.co.ukwww.viewlondon.co.uk1.13%7

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk20.76%1
2Ryanairwww.ryanair.com13.16%2
3British Airwayswww.britishairways.com10.72%3
4Virgin atlanticwww.virgin-atlantic.com6.35%5
5flybe.comwww.flybe.com5.23%4
6Jet2.comwww.jet2.com4.42%7
7bmibabywww.bmibaby.com3.55%6
8Monarch Airlineswww.flymonarch.com2.81%8
9Thomson Airwayswww.thomsonfly.com2.65%-
10Aer Linguswww.flyaerlingus.com2.53%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet0.89%66.01%33.99%2
2national rail0.72%1.04%98.96%1
3thomas cook0.72%1.14%98.86%-
4train times0.70%2.27%97.73%3
5ryanair0.68%1.99%98.01%5
6google maps0.64%1.44%98.56%4
7aa route planner0.50%9.82%90.18%7
8first choice0.41%1.51%98.49%-
9google earth0.37%2.50%97.50%8
10thomson0.36%1.80%98.20%-

NB: Data courtesy of Experian Hitwise

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  1. Tweets that mention UK Travel Site Crunch: Data Week End January 2 2010 | Tnooz -- Topsy.com says:
    January 4, 2010 at 7:24 am

    [...] This post was mentioned on Twitter by Kevin May, Kevin May. Kevin May said: Thomson knocks Expedia off top spot – UK Travel Site Crunch | Tnooz http://bit.ly/8SO60z [...]

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