Augmented Reality – oh really?

January 4, 2010 By 2 Comments
To many people this could be the next best thing. In truth Augmented Reality has been around for some time.
Originally deployed in a commercial environment by Sky Sports we have been exposed to it probably without know it.
The use of displays on playing fields via TV (for example showing the play in American Football) is a common indication.
The techniques have been borrowed from film where CGI and live action are frequently merged together with stunning effect.
Does anyone remember mixed animation in Mary Poppins or the stunningly beautiful sequence of Disney’s Tron?
Fast forward to this year and we will start to see more use of tools to assist us.
With our ability to both comprehend and process data/information becoming increasingly challenged – we poor inadequate humans need some additional tools. And we are about to get them.
For Travel what will start out as simple standalone applications will slowly perhaps faster than we think – develop into augmented reality.
This will include the ability to take virtual trips ahead of actually taking them. We can trial our road trips today with Google Maps Drive and Walking views.
Here is an example of a street I used to live on in LA – as you can see it has been augmented with digital information combined with the image.
As Travel gets more personal and more visual you will be able to take advantage of these tools to better understand what your choices are.
Social Media too is getting into the act with users posting their images with the ones from Google.
Now do you get it?
Not quite as good as Chancey Gardner – but its getting to be the next best thing to being there….

To many people this could be the next best thing. In truth Augmented Reality has been around for some time.

Originally deployed in a commercial environment by Sky Sports, we have been exposed to it probably without knowing it.

The use of displays on playing fields via TV (for example showing the play in American Football) is a common indication.

The techniques have been borrowed from film where CGI and live action are frequently merged together with stunning effect.

Does anyone remember mixed animation in Mary Poppins or the stunningly beautiful sequence of Disney’s Tron?

Fast forward to this year and we will start to see more use of tools to assist us.

With our ability to both comprehend and process data/information becoming increasingly challenged – we poor inadequate humans need some additional tools. And we are about to get them.

For travel, what will start out as simple standalone applications will grow perhaps faster than we think – developing into augmented reality.

This will include the ability to take virtual trips ahead of actually taking them. We can trial our road trips today with Google Maps Drive and Walking views.

Here is an example of a street I used to live on in LA – as you can see it has been augmented with digital information combined with the image.

LA augmented reality

As travel gets more personal and more visual you will be able to take advantage of these tools to better understand what your choices are.

Social media too is getting into the act with users posting their images with the ones from Google.

Now do you get it?

Not quite as good as Chancey Gardner – but its getting to be the next best thing to being there….

Related posts:

  1. Augmented Reality, mobile, search and (maybe) getting it wrong
  2. Augmented Reality and Sixth Sense Convergence into Near Reality – includes awesome video
  3. Japanese augmented reality destination app Sekai hits global stores
  4. Discover Anywhere Mobile aims to unlock the social side of mobile apps for DMOs
  5. Lonely Planet first travel brand to have a proper go at Google Wave
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Timothy O'Neil-Dunne About Timothy O'Neil-Dunne

Timothy O'Neil-Dunne is managing partner at travel consultancy firm, T2Impact. He serves as the lead for the airline, aviation and airport practice.

Timothy was a founding management team member of the Expedia team where he headed the ground transportation and international portfolios, before founding T2Impact in 1998.

He has worked in aviation and travel distribution for more than 30 years, including time with Worldspan as head of technology where he managed international technology services from product to infrastructure.

He is also CTO and deputy CEO of Lute Technologies, a permanent advisor to the World Economic Forum and writes on the T2Impact Blog.

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    January 4, 2010 at 4:59 am

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    January 9, 2010 at 11:47 am

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