Fresh from hiring its first ever advertising agency for TV creative work, Skyscanner has unveiled the first 30-second spot to be aired in Scotland ahead of a possible wider roll-out across the UK.
The ad launched on Monday this week on a number of leading Scottish commercial channels in prime and off-peak time slots and will run until mid-February before officials at the metasearch site decide whether to extend elsewhere.
The agency behind the ad – featuring two plane spotters discussing aircraft and fares at the end of a runway – is Edinburgh-based Newhaven, with media buying by FeatherBrooksbank.
httpv://www.youtube.com/watch?v=P1-nf9VlcCA
Skyscanner’s ad marks a return to TV advertising for the UK metasearch sector following the mammoth campaign from rival site TravelSupermarket in 2007, ahead of its floatation on the London Stock Exchange with parent company MoneySupermarket.
It is not the only metasearch to bring in a well-respected marketing guru and see a switch to TV advertising.
US site Kayak launched its controversial TV ads for the US market in October 2009, six months after hiring Robert Birge as its chief marketing officer.
UPDATE: Skyscanner probably decided not to use this experimental effort from September 2009. 
httpv://www.youtube.com/watch?v=qzGxBwBXlEw
Related posts:
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- Skyscanner brings in marketing guru, ponders new strategy for global reach
- BRIC by BRIC approach for Skyscanner as international push widens
- Skyscanner says Hola and Hallo with hotel and car search expansion
- Those Kayak TV ads in full – might need a second viewing
I love it! That’s just the tone you need to get people to remember the ad in my opinion!