Most popular travel websites in the UK for the week ending January 9 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Thomson www.thomson.co.uk 7.95% 1
2 Expedia.co.uk www.expedia.co.uk 7.37% 2
3 Thomas Cook www.thomascook.com 5.27% 3
4 lastminute.com www.lastminute.com 4.30% 4
5 First Choice www.firstchoice.co.uk 3.44% 5
6 TravelRepublic.co.uk www.travelrepublic.co.uk 3.03% 6
7 Cheapflights.co.uk www.cheapflights.co.uk 2.76% 7
8 travelsupermarket.com www.travelsupermarket.com 2.48% 9
9 Travelzoo UK www.travelzoo.co.uk 2.15% 8
10 Virgin Holidays www.virginholidays.co.uk 2.01% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 tripadvisor.co.uk www.tripadvisor.co.uk 6.16% 1
2 Booking.com www.booking.com 3.96% 2
3 Travelodge UK www.travelodge.co.uk 3.47% 5
4 TripAdvisor www.tripadvisor.com 3.02% 3
5 LateRooms.com www.laterooms.co.uk 2.41% 4
6 Premier Inn www.premiertravelinn.com 1.37% 7
7 Hotels.com www.hotels.com 1.23% 8
8 HomeAway Holiday-Rentals www.holiday-rentals.com 1.23% -
9 Owners Direct www.ownersdirect.co.uk 1.22% -
10 InterContinental Hotels Group www.ichotelsgroup.com 1.20% 9
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.co.uk 22.66% 1
2 Ryanair www.ryanair.com 13.79% 2
3 British Airways www.britishairways.com 10.36% 3
4 flybe.com www.flybe.com 5.37% 5
5 Virgin atlantic www.virgin-atlantic.com 4.96% 4
6 bmibaby www.bmibaby.com 4.13% 7
7 Jet2.com www.jet2.com 3.89% 6
8 Monarch Airlines www.flymonarch.com 3.35% 8
9 Thomson Airways www.thomsonfly.com 2.80% 9
10 Aer Lingus www.flyaerlingus.com 2.43% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 easyjet 1.02% 69.34% 31.66% 1
2 national rail 0.86% 0.19% 99.81% 2
3 thomas cook 0.77% 12.51% 82.49% 3
4 ryanair 0.71% 2.20% 97.80% 5
5 google maps 0.58% 0.89% 99.11% 6
6 train times 0.56% 0.73% 99.27% 4
7 tfl 0.52% 0.01% 99.99% -
8 travelodge 0.42% 26.90% 23.10% -
9 first choice 0.38% 1.35% 98.65% 8
10 aa route planner 0.37% 9.31% 90.69% 7
NB: Data courtesy of Experian Hitwise
