Most popular travel websites in the US for the week ending January 9 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 14.55% 1
2 Travelocity www.travelocity.com 8.57% 3
3 Priceline.com www.priceline.com 7.50% 2
4 Orbitz www.orbitz.com 6.61% 4
5 Yahoo! Travel travel.yahoo.com 5.06% 5
6 Hotwire www.hotwire.com 4.42% 6
7 CheapoAir.com www.cheapoair.com 3.96% 7
8 BookingBuddy.com www.bookingbuddy.com 3.36% 9
9 Lowfares.com www.lowfares.com 3.31% 10
10 Cheap Tickets www.cheaptickets.com 3.10% 8
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 5.88% 1
2 Hotels.com www.hotels.com 2.26% 2
3 Marriott International www.marriott.com 2.15% 4
4 Carnival Cruise Lines www.carnival.com 1.96% 6
5 InterContinental Hotels Group www.ichotelsgroup.com 1.93% 3
6 Walt Disney World disneyworld.disney.go.com 1.89% 5
7 Disney Parks disneyparks.disney.go.com 1.77% -
8 Hilton Hotels Online www.hilton.com 1.54% 8
9 Vacation Rentals by Owner www.vrbo.com 1.49% 10
10 Harrah's Casino Hotels www.harrahs.com 1.37% 7
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Southwest Airlines www.southwest.com 20.17% 1
2 Delta Air Lines www.delta.com 10.05% 2
3 JetBlue Airways www.jetblue.com 9.16% 5
4 American Airlines www.aa.com 8.49% 3
5 Continental Airlines www.continental.com 5.72% 6
6 United Airlines www.united.com 5.55% 4
7 AirTran Airways www.airtran.com 5.32% 7
8 US Airways www.usairways.com 3.92% 8
9 Northwest Airlines www.nwa.com 3.50% 9
10 Allegiant Air www.allegiantair.com 3.17% -
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 mapquest 3.07% 5.88% 94.12% 1
2 mapquest driving directions 1.55% 12.38% 87.62% 2
3 google maps 1.11% 21.60% 78.40% 3
4 southwest airlines 0.92% 20.43% 79.57% 5
5 maps 0.86% 16.49% 83.51% 4
6 google earth 0.61% 14.04% 85.96% 6
7 map quest 0.54% 0.00% 100% 7
8 cheap flights 0.48% 38.07% 61.93% 8
9 travelocity 0.46% 35.89% 64.11% 10
10 mapquest.com 0.43% 0.00% 100% 9
NB: Data courtesy of Experian Hitwise
