Traxo, a trip planning and itinerary-managment website, integrated UpTake hotel, restaurant and attraction recommendations so they can be viewed on a Traxo trip details page alongside flights that consumers have booked.

At the same time, Traxo, which launched in August and competes with TripIt, TripCase and Kayak Trips, among others, redesigned its website and took a veiled poke at category leader TripIt.

Part of the new homepage branding reads: “Don’t trip over your trip details,” a likely reference to Traxo’s view that TripIt is clunky, in part because TripIt users must manually forward reservations confirmations and updates to TripIt to upload them into their itineraries. In contrast, Traxo users furnish Traxo with their supplier site user names and passwords and Traxo scrapes the supplier websites for travelers’ new bookings and updates.

Here’s the new Traxo homepage:

The redesign, with its tagline, “Traxo, Your Home Base for Travel,” and the additional messaging, “Automatically organize, manage and share your travel plans” and “Don’t trip over your trip details,”  is an attempt to reposition Traxo as more than an itinerary management and sharing service — which is how Traxo wants consumers to view its competitor, TripIt. Instead, Traxo wants its users to view Traxo as a broader service-provider that also helps with trip-planning, accessing previous itineraries, posting trip photos, playing on social networks and other services.

Hence the content integration with UpTake, which probes several thousand websites to help consumers come up with inspiring places to go based on their preferences. So, after consumers book their flights to Dallas, alongside their flight confirmation details on Traxo, they’ll now see hotels, attractions and restaurants that UpTake recommends for their trip. Consumers will get snippets of Uptake recommendations in their Traxo trip details page and click over to UpTake for the full low-down.

The Uptake integration into the Traxo trip details page looks like this:

Meanwhile, I asked Gregg Brockway, TripIt’s president and co-founder, about Traxo’s apparent jab at TripIt with the “Don’t trip over your trip details” line.

Brockway’s response was succinct and graphical. He sent me the following link to Compete, showing TripIt traffic in green and Traxo’s in blue.

Here’s the chart:

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